Ruochen Wu

I’m a Senior Product Designer with 7+ years of design experience in e-commerce and platform products across web and app. I’ve led $60M+ growth and conversion end-to-end across 3 brands at global scale, bringing strong product thinking to every design decision.

At Expedia Group, I drove $8.2M in corporate partnership revenue by redesigning web-first booking flows with delightful motion and reassuring messaging used by 10% of Expedia travelers. I also constructed an AI-powered web builder tool (Figma Make) to reduce account managers’ landing page launch time by 80%, and reimagined entry points for 100+ creator contents—achieving 3x saves and 2x conversion rates by expanding actionable inspiration beyond traditional search.

Earlier, as a Design Consultant at EY, I steered end-to-end design for a 400,000-user resource management platform projected to save $46.1M in annual churn costs. I also set the design system and implemented front-end for a mobile sales application for 10K B2B users, and I led enablement by training 20 employees through virtual sessions and custom-made user guides.