Purvi Sanghavi

Designed and prototyped an AI Travel Assistant with conversational and voice interactions, delivering end-to-end UX from research to usability testing to enable personalized itinerary planning.

Led UX for subscription signup, pricing and checkout flows, launching onboarding that supported global deliveries and digitized processes to reduce mailing costs and improve adoption.

Designed and prototyped a bike comparison feature and optimized guest checkout, reducing checkout completion time by 30% and improving purchase confidence.

Designed a discovery feature to surface shareable locations, creating end-to-end flows and map integration that increased user engagement by 35%.

Built a 0→1 meal-planning mobile app from concept to prototype, improving task completion rates by 40% and boosting user retention through intuitive onboarding.

Collaborated with stakeholders to deliver scalable design systems and applied JTBD frameworks to drive design improvements that increased development speed by 40%.

Transitioned visual and multimedia design into product design, improving UI accessibility and navigation to reduce user errors by 25% and enhancing brand assets.

Completed AI Product Design course led by Michiel Pruijssers; recognized as a top performer and received a letter of recommendation from the instructor.

Completed coursework on Product Design in AI focusing on the intersection of artificial intelligence and user experience.

Completed the UX/UI Design Certificate with a focus on Human-Computer Interaction and practical design projects.

Completed the Industry Essential Program focused on foundational design skills and industry practices.

Earned a certification in Multimedia Animation and Graphic Design covering animation, multimedia tools, and visual design techniques.

Completed a Bachelor of Commerce degree from the University of Mumbai.