Rui Pirez
@ruipirez
Senior Product & UX/UI Designer focused on conversion, usability, and pixel-perfect execution.
What I'm looking for
I am a senior Product and UX/UI designer with broad experience leading design systems, end-to-end product design, and front-end implementation across travel, banking, and e-commerce products. I deliver wireframes, high-fidelity prototypes, and iterative UX improvements driven by research, usability testing, analytics and A/B experimentation to improve conversion and user satisfaction.
I collaborate closely with stakeholders, QA, frontend and performance teams to ensure pixel‑perfect implementation and consistent brand experiences across touchpoints, while mentoring junior designers and maintaining design systems to scale product design effectively.
Experience
Work history, roles, and key accomplishments
Product Designer
Recfactory Digital
Feb 2016 - Present (10 years 1 month)
Delivered product design and front-end development work including wireframing, prototyping, user research, CMS customizations and no-code implementations to improve site usability and engagement.
Senior UX Designer
TicketGo
May 2025 - Mar 2026 (10 months)
Designed clean, functional desktop and mobile interfaces focused on the purchase journey, ran usability tests and A/B experiments, and collaborated with QA and frontend teams to reduce friction and improve conversion.
Senior UI/UX Designer
Santander Deutschland
Jun 2023 - May 2024 (11 months)
Led redesign and maintenance of a design system and produced high-fidelity interactive prototypes for three core products, aligning user needs with business goals and coordinating stakeholders and development teams.
Lead Product Designer
Toptours Portugal
Feb 2023 - Jun 2023 (4 months)
Owned design strategy and led UX/UI efforts across digital platforms, conducted user research and usability testing, and mentored junior designers to increase product usability and engagement.
UI/UX Designer
ITSector
Mar 2022 - Jun 2022 (3 months)
Finalized a banking-sector project delivering wireframes and pixel-perfect low/high-fidelity prototypes, introduced new features and improved interface usability in collaboration with stakeholders.
UI/UX Designer
Trend4IT
Mar 2022 - Jun 2022 (3 months)
Provided senior UI/UX consulting and solutions for IT projects, supporting ITSector engagements with design deliverables and implementation guidance.
Marketing Officer
Janela Digital
Feb 2021 - Aug 2021 (6 months)
Maintained WordPress platforms, executed segmented email campaigns (HTML/CSS), and optimized landing pages to improve engagement and conversion metrics.
Product Developer / Photographer
Mira la Mira Store
Jan 2017 - Dec 2019 (2 years 11 months)
Developed and maintained the store website, produced product photography and UX/UI prototypes, and implemented features that improved online engagement and sales.
Photographer & Videographer
PontoVideo
Jan 2015 - Dec 2018 (3 years 11 months)
Provided wedding photography and videography services, delivering edited photo and video products and building a strong client base through referrals.
Customer Support Representative
DHL Mozambique
Jan 2014 - Jul 2014 (6 months)
Managed customer inquiries and coordinated with internal teams to resolve shipping issues, maintaining accurate records and improving service quality.
Photographer
Oficina da Luz
Dec 2012 - Jan 2014 (1 year 1 month)
Performed professional wedding and event photography and video editing, delivering high-quality edited images and client-focused services.
Education
Degrees, certifications, and relevant coursework
UXCEL
Certificate, UI/UX Design
2023 -
Undertaking UI/UX Design training focused on user-centered design, wireframing, and prototyping.
Rocketseat
Training, Front-End Development
2017 -
Pursuing Front-End Development training focused on HTML, CSS, and JavaScript for web development.
No-code Institute
Certificate, No-code Development
2024 - 2025
Completed a No-code Development program focusing on building web solutions using no-code platforms and tools.
Aubay Learning
Certificate, UI/UX Design
2023 - 2023
Completed a UI/UX Design certification covering design fundamentals, prototyping, and practical UI workflows.
Escola Superior de Artes e Design
Bachelor of Arts, Design and Multimedia
2014 - 2019
Completed a Design and Multimedia degree with coursework across design, multimedia production, and visual communication.
Instituto Superior Politécnico e Universitário
Diploma, Communication Sciences
2012 - 2014
Completed studies in Communication Sciences covering media, communication theory, and related practical skills.
Zeta Photography
Certificate, Photography
Completed an Advanced Photography course covering photographic techniques, editing, and professional workflows.
Availability
Location
Authorized to work in
Portfolio
ruialbasiniportfolio.framer.websiteJob categories
Skills
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