Maria Beatriz Araújo

I build digital products from the initial problem framing and product direction through interface design and production handoff. My background in Fine Arts and Communication Design taught me to begin every project by questioning who a product serves and why.

At AppX, I lead the end-to-end development of complex digital platforms and tools, shaping product structure, user flows, features, interfaces, components, and UI systems across desktop and mobile.

As a freelance designer for Plus972, I design and launch websites and e-commerce platforms for multiple clients using Webflow, Shopify, Framer, and WordPress. I create visual languages from scratch, select technology for each business, and focus prototypes on conversion and growth.

I test decisions with real users to uncover friction and build component-based systems that stay coherent as products evolve. I'm increasingly focused on the intersection of design, technology, strategy, and AI products.