Ruhma Syed

I’m a content and growth marketer with 6+ years in remote B2B SaaS, and I thrive when strategy meets measurement. Over five years at Harmonize, I built the content engine from a single product blog into a five-property operation that drives roughly 90% of the company’s organic search clicks.

My work focuses on durable growth—evergreen content that keeps paying off. Posts from my earliest cohort still contribute over half of current organic traffic, and I’ve used full-history GA4/GSC audits to pinpoint what actually converts.

I’ve also handled the hard problems: I caught and escalated a site-migration error that cut traffic by ~65%, traced root cause quickly through Search Console, and pushed a lasting process change so engineering owns SEO site health. Through a five-year GA4/GSC postmortem, I shifted 40% of capacity toward bottom-of-funnel content, with conversion within 4–6 weeks as the success metric.

I bring end-to-end execution across AEO, internal linking/UTM attribution, and distribution. I run digital PR and link building, set answer-engine standards for featured snippets and AI Overviews, monitor Core Web Vitals, and support growth across channels like Meta UGC and X (Twitter)—while mentoring teammates along the way.