Open to opportunities

Nomi Off

@nomioff

Content Manager and copywriter specializing in SEO and AI Overviews, helping brands convert with measurable, brand-true storytelling.

Pakistan

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What I'm looking for

I’m looking for a role where I can own content + SEO strategy across AI and traditional search, collaborate with cross-functional teams, and drive measurable conversion gains with a strong brand voice and learning-focused culture.

I’m an empathetic content and copy professional with 7+ years of experience digging into consumer behavior and writing copy that connects and converts. I focus on measurable metrics—more clicks, higher CTRs, and better conversions—while crafting a unique brand voice with the written word.

As a Content Manager at Exchange My Car (Remote), I fixed a 70% traffic drop by shifting our SEO focus to AI and LLMs, researching new ranking methods, and rewriting core pages to win in AI Overviews, LLMs, and traditional search. I also run full SEO audits using Ahrefs and Google Search Console, resolve technical issues like site speed with developers, and revamp FAQ and core service pages to capture featured snippets and improve generative visibility.

In parallel, I manage writing operations and quality at scale—building 20+ new SEO/AI pages with developers, finding high-quality backlinks, and coordinating launch emails for a new Seller Platform. I also lead a team of in-house and freelance writers, editing to scale without losing quality or brand voice, and reporting results to keep projects moving.

Previously, I served as Content Lead & Strategist at Digilatics, where I developed full-funnel content strategies and created SEO-optimized website copy for 7+ clients, alongside Google Ads landing pages for 10+ clients. Earlier roles included Lead Copywriter and Senior Copywriter positions across fintech/health/AI/telehealth, and freelance writing for 500+ clients—so I’m comfortable collaborating with marketers, SEOs, designers, web teams, and stakeholders while keeping performance and clarity at the center.

Experience

Work history, roles, and key accomplishments

Current

Content Manager

Current

Exchange My Car

Jan 2025 - Present (1 year 3 months)

Reversed a 70% traffic drop by shifting SEO focus to AI and LLMs, then rewrote core pages to improve visibility in AI Overviews and traditional search. Built 20+ new SEO/AI-optimized pages with developers, ran end-to-end SEO audits (Ahrefs + GSC), and revamped FAQ/service pages to capture featured snippets in generative search.

Ahrefs Google Search Console Technical SEO Content Strategy

Content Lead & Strategist

Digilatics

Aug 2023 - Dec 2024 (1 year 4 months)

Wrote Google Ads landing pages for 10+ clients, improving conversion rates and lowering CPC. Developed full-funnel content strategies for 7+ clients and led inbound content marketing for top U.S. home inspection brands to rank, win snippets, and appear in AI Overviews.

Content Strategy Landing Pages SEO Copywriting Full Funnel Marketing Meta Ad Copy

Lead Copywriter

NoBorderz Innovations

Oct 2022 - Aug 2023 (10 months)

Managed XANA’s Twitter presence and wrote campaign copy for multiple NFT, GameFi, and AI chatbots projects, supporting pre- and post-launch marketing. Collaborated cross-functionally on global B2B lead-gen emails, pitch decks, and web copy, and produced two VR shows from concept to in-world delivery with 3D and dev teams.

Social Media Copywriting NFT GameFi Metaverse Messaging B2B Lead Generation SEO Content Collaboration VR Show Scripting

Freelance Writer

Various Clients

Nov 2017 - Dec 2022 (5 years 1 month)

Produced print and digital ads, website/landing page content, and full social media strategies for a 500+ client base across tech, finance, retail, real estate, e-commerce, and marketing niches. Built sales funnels (ads to lead capture pages and email campaigns) using ClickFunnels and created scripts for video, cold-calling, WhatsApp messages, and podcasts.

Copywriting Social Media Strategy Clickfunnels Email Campaigns Lead Capture Messaging

Senior Copywriter

American Telephysicians

Jan 2021 - Oct 2022 (1 year 9 months)

Wrote Meta Ads, websites, email campaigns, video scripts, and sales collateral for multiple med-tech brands, including Facebook ads that generated convertible leads with CPC below the industry standard. Led website content improvements through SEO audits, supported GTM planning for Shifa4U, and partnered directly with U.S. physician clients to improve retention.

Meta Ads Copywriting Email Marketing Video Scripts Go To Market Strategy