Open to opportunities

Alexandra Meshkova

@alexandrameshkova

Message

I build localized, data-driven campaigns that grow iGaming and D2C brands.

Estonia

Message

I've led 100+ multi-channel campaigns for Betsson Group across three brands in Estonia and Kazakhstan, connecting global strategy with local execution to drive visibility and market growth.

I optimize Paid Social through audience segmentation and creative testing, reducing CPA by 25% while increasing new-customer intake. I’ve also delivered large seasonal campaigns around EuroBasket, FIFA World Cup, the EURO, and Christmas Calendar initiatives.

I manage content and partnerships end to end, from podcasts and video series with Estonian sports figures to creator collaborations that achieved a €0.0025 cost per view and generated more than 3M organic views annually.

Previously, I increased Leitners Watch pre-orders by 30% through multi-channel optimization and helped launch Façon Jacmin’s Autumn-Winter 2020/21 collection. I bring PRINCE2-certified project management, market research, localization, and hands-on campaign delivery.

Experience

Work history, roles, and key accomplishments

Senior Marketing Coordinator

Betsson Group

Mar 2022 - Apr 2026 (4 years 1 month)

Led 100+ multi-channel campaigns across three brands, optimizing paid social to reduce CPA by 25% and generating 3M+ annual organic views through content partnerships. Managed a team of five freelancers and coordinated large-scale seasonal campaigns.

Campaign Management Paid Social PPC SEO Social Media Content Strategy Influencer Marketing Team Leadership Data Analysis Budget Management

Product Marketing Specialist

Leitners Watch

Apr 2021 - Dec 2021 (8 months)

Managed multi-channel campaigns that increased pre-orders by 30% through creative testing and audience targeting. Led customer persona research and developed brand identity and messaging.

Meta Ads LinkedIn Ads Google Ads Email Marketing Market Research Brand Strategy Copywriting

Digital Marketing Intern

Façon Jacmin

Jul 2020 - Oct 2020 (3 months)

Led the digital launch of a seasonal collection and optimized paid social and email campaigns, boosting click-through rates by 25% and sales by 10%. Launched a referral program to drive acquisition.

Paid Social Email Marketing Campaign Management Referral Programs