Ruchika Soni

I’m a Founder and Creative Director who builds premium brands with a campaign-first mindset—turning strategy into execution that drives measurable growth. At Veyna Jewels, I conceived the brand identity and positioning, designed the product line end-to-end, and reached 20+ Lacs in sales within 6 months.

I combine creative direction with operational rigor. I onboarded 20+ retailers, managed wholesale client relationships and international client communication, oversaw order management and logistics, and owned the post-purchase experience to protect brand trust at every touchpoint.

Before and alongside my brand work, I’ve led high-impact government campaigns and policy research. As a Senior Campaign Associate at Nation with Namo, I managed the complete Atmanirbar Bharat campaign lifecycle with a total reach of 20 crore+—from pitching concepts to senior leadership to designing campaign collaterals and maintaining messaging consistency across every touchpoint.

I’m equally comfortable steering teams and collaborating across functions. I’ve led a 35-member team to organise events with Ambassadors & Diplomats, managed multi-channel digital strategy across platforms, and co-authored cross-country policy paper on Sexual Violence—grounding my creative decisions in evidence, governance, and outcomes.