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Royal Lee

@royallee

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I build brand identities, visual systems, and AI-powered creative operations for culture-driven clients.

United States

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What I'm looking for

I'm looking to lead brand identity, visual systems, experiential work, and AI-enabled creative operations where I can own strategy through execution.

I founded RFL Design Corp and grew it to $86K+ in revenue across 50 clients, leading brand identity, campaign, and activation work from strategy through production.

I’ve created luxury jewelry artwork for artists including Lil Wayne, Travis Scott, Hailey Bieber, MUSTARD, and Roddy Rich at Eliantte. Two of my original designs appeared in ICE COLD (TASCHEN, 2023), a New York Times bestseller on hip-hop jewelry culture.

Alongside 11 years at Apple, I’ve built an AI agent operating system with 20+ workflows for intake, positioning, content, outreach, and pipeline management. I bring independent creative direction, systems thinking, and hands-on delivery across physical and digital touchpoints.

Experience

Work history, roles, and key accomplishments

Current

Founder & Creative Director

Current

RFL Design Corp

Jan 2021 - Present (5 years 8 months)

Built RFL Design Corp to $86K+ in revenue across 50 clients, with 11 returning for additional engagements. Directed complete brand identity systems and creative direction for pop-up activations, managing strategy, design, and production independently.

Current

Expert

Current

Apple Inc.

Jan 2015 - Present (11 years 8 months)

Directed concept, stakeholder approval, and full execution of a large-scale retail mural, which was amplified by Apple VP Lisa P. Jackson and led to a commissioned follow-on project. Coordinated a team of 8 on a community-facing creative initiative, holding responsibility for creative direction, budget, and execution.

Creative Direction Visual Design Brand Standards Team Coordination Budget Management Material Sourcing Mentorship

Designer, Luxury Brand Development

Eliantte

Jan 2018 - Dec 2023 (5 years 11 months)

Designed 100% of the artwork on projects for global artists including Lil Wayne, Travis Scott, Hailey Bieber, MUSTARD, and Roddy Rich. Two original designs were selected for ICE COLD (TASCHEN, 2023), a New York Times bestselling publication.

Luxury Jewelry Design 3D Printing and Fabrication Client Facing Communications Creative Direction Brand Identity Cultural Design

Teaching Artist

Martin De Porres High School

Jan 2009 - Dec 2015 (6 years 11 months)

Designed visual arts curriculum and led instruction for students with IEPs and behavioral disorders. Structured lesson planning, one-on-one mentorship, and consistent expectation-setting with students who needed clear creative frameworks.

Curriculum Design Instruction Mentorship Lesson Planning Special Education