At Vanguard / RED, I lead creative vision and execution for Personal Investor marketing and communications. I’m championing the brand’s voice and visual identity while spearheading generative AI integration to accelerate speed to market.
At ORAL ESSENTIALS LUMINEUX, I shepherded a privately held oral care company from startup to 75M. I developed its visual identity and tone of voice, redesigned product packaging across multiple SKUs, and directed creative work across broadcast, digital, social, print, and e-commerce.
Across FCB HEALTH, PUBLICIS, GREY, and freelance work, I guided integrated campaigns and creative teams for brands including Garnier, Reebok, and Pantene. At GREY, I created an award-winning Crown Royal broadcast campaign and re-branded Pantene, which saw a 20% increase in sales.

