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Jennifer Wilson

@jenniferwilson4

VP Creative Director at Vanguard / RED, championing the Personal Investor brand and integrating generative AI to accelerate creative work.

United States

Message

At Vanguard / RED, I lead creative vision and execution for Personal Investor marketing and communications. I’m championing the brand’s voice and visual identity while spearheading generative AI integration to accelerate speed to market.

At ORAL ESSENTIALS LUMINEUX, I shepherded a privately held oral care company from startup to 75M. I developed its visual identity and tone of voice, redesigned product packaging across multiple SKUs, and directed creative work across broadcast, digital, social, print, and e-commerce.

Across FCB HEALTH, PUBLICIS, GREY, and freelance work, I guided integrated campaigns and creative teams for brands including Garnier, Reebok, and Pantene. At GREY, I created an award-winning Crown Royal broadcast campaign and re-branded Pantene, which saw a 20% increase in sales.

Experience

Work history, roles, and key accomplishments

Current

VP Creative Director

Current

Vanguard / RED

Apr 2025 - Present (1 year 5 months)

Leading creative vision and execution for all Personal Investor marketing and communications. Spearheading integration of generative AI to accelerate speed to market and managing a multidisciplinary team of 11 creatives.

Generative AI Creative Direction Team Management Brand Strategy Cross Functional Collaboration

VP of Creative

Oral Essentials Lumineux

Nov 2021 - Jan 2025 (3 years 2 months)

Shepherded a privately held oral care company from startup to 75M. Directed all phases of creative work from concept development through production, and developed visual identity and packaging across multiple SKUs.

Creative Direction Brand Identity Packaging Design E Commerce Content Cross Channel Marketing

VP Creative Director

FCB Health, NY

Mar 2018 - Nov 2021 (3 years 8 months)

Guided clients and partners on multiple brands with integrated cross channel campaigns. Hired, directed, and motivated creative teams, and spearheaded a global pro bono digital product.

Creative Direction Team Leadership Customer Relationship Management Cross Channel Marketing

VP Creative Director

Publicis, NY

Jun 2014 - Feb 2018 (3 years 8 months)

Guided clients and partners on multiple brands with integrated cross channel campaigns and promotional experiences. Led creative vision on all Garnier broadcast, digital, social and print in the US.

Creative Direction Team Mentoring Client Relations New Business Pitches

Creative Director - Freelance Consultant

Self Employed

Oct 2012 - Jun 2014 (1 year 8 months)

Evolved creative on brands in varied categories across all channels - broadcast, digital, social, and print. Led the creation of a new Reebok campaign and branding for Brooklyn-based climbing gyms.

Creative Direction Branding Campaign Development Production

VP Associate Creative Director

Grey, NY

Aug 2000 - Oct 2012 (12 years 2 months)

Promoted internally from Senior Art Director. Translated marketing and branding strategies into innovative campaigns, pitched and won the Ketel One Vodka business, and created award-winning broadcast campaign for Crown Royal.

Creative Direction Brand Strategy Campaign Development Client Pitching

Art Director - Freelance Consultant

Self Employed

Jul 1999 - Aug 2000 (1 year 1 month)

Hands-on creation for well-known brands. Generated campaigns and concepts, produced storyboards, logo design, web layout design, print production, and package design.

Art Direction Storyboarding Logo Design Print Production Package Design

Art Director

Estée Lauder Companies

Aug 1998 - Jul 1999 (11 months)

In-house agency within Estée Lauder. Generated clear ideas and concepts, produced storyboards, logo design, web layout design, print production, and package design.

Art Direction Storyboarding Logo Design Print Production Package Design