Rotem Pinkas
@rotempinkas
Senior Product Designer turning complex B2B workflows into clear SaaS UX.
What I'm looking for
I’m a Senior Product Designer with 15+ years of experience designing complex B2B SaaS and enterprise products. I specialize in turning technical workflows into clear, scalable user experiences, with deep expertise in Figma design systems, product thinking, and high-clarity UI. I’ve worked closely with product, engineering, DevOps, and global stakeholders from concept to release, including strong async collaboration across teams.
At Check Point Software Technologies Ltd., I led end-to-end UX/UI for complex product areas, designed and managed 5+ SaaS product experiences, and built scalable Figma design system foundations (components, variants, typography, color systems, iconography, and reusable UI patterns). Previously, at Nemesysco ltd., I owned UX/UI for intricate enterprise systems and launched responsive WordPress experiences with Elementor, while leading rebranding and go-to-market design for websites, landing pages, and campaigns. I bring a consistent, production-ready approach—translating complex requirements into interfaces teams can confidently build.
Experience
Work history, roles, and key accomplishments
Owned end-to-end UX/UI for B2B SaaS enterprise cybersecurity product areas, from UX strategy and user flows to high-fidelity UI, developer handoff, and release support. Designed and managed 5+ SaaS product experiences and built scalable Figma design system foundations to improve consistency across teams.
Senior Product Designer & Front End
Nemesysco Ltd.
Jan 2015 - Jan 2022 (7 years)
Led UX/UI for acoustic signal-detection and analysis systems, designing clear experiences for complex, high-intricacy workflows. Built and launched fully responsive WordPress sites with Elementor and managed design work for websites, landing pages, email marketing, ads, social promotions, and print materials.
UI/UX Designer & Projects Manager
Nekuda
Jan 2011 - Jan 2012 (1 year)
Led UI/UX design and project work for company clients and supported startup product design across multiple industries. Built Figma design system foundations (components, variants, auto layout, styles, UI libraries, and design tokens) and managed developer handoff.
Web Projects Manager & Team Leader
Web3D Collaboration
Jan 2010 - Jan 2011 (1 year)
Managed web projects and led a team of five in a product/engineering partnership, conducting design reviews and driving delivery through stakeholder communication. Coordinated remote freelancers and handled customer support while planning and executing multiple parallel app and website projects for long-term retainer clients.
Web Graphic Designer
Adactive
Jan 2010 - Present (16 years 5 months)
Designed and implemented SEO campaigns including landing pages, banners, and social media posts. Led website design to improve user experience and functionality, and managed Facebook advertising and business page optimization in Hebrew and English.
Education
Degrees, certifications, and relevant coursework
TGS Israel School of Practical
Multimedia & Design, Multimedia & Design
2015 -
Studied Multimedia & Design in Tel Aviv in 2015.
Sapir College / Netcraft Academy
UI/UX Designer & White Label Project Manager, Usability and User Experience
2012 - 2014
Completed UI/UX Designer & White Label Project Manager studies at Sapir College / Netcraft Academy in Petach-Tikva from 2012–2014.
Availability
Location
Authorized to work in
Website
rotempinkas.comPortfolio
rotempinkas.comSocial media
Job categories
Skills
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