Panasin Petchpraw
@kenguser
I lead product design teams and improve digital experiences through research, testing, and scalable design systems.
What I'm looking for
I've led product design at Axons, Cars24, RentSpree, and Allianz Technology, improving HR self-service, car inspection booking, property search, renter insurance, rent payment, and customer portal experiences. My work has increased CSAT by 25%, user satisfaction by 25%, and customer self-service portal journeys by 20%.
I take products from problem discovery and usability testing through prototypes, final UI, and design-system implementation. I also coach designers, run cross-functional workshops, and bring front-end experience in HTML, CSS, and JavaScript to bridge user needs with technical constraints.
Experience
Work history, roles, and key accomplishments
Senior UX/UI Designer (Team Lead Representative)
Axons
Oct 2023 - Present (2 years 10 months)
Led a team of 3 designers, improving design quality by 15% through regular reviews and bi-weekly meetings. Managed Core HR and Self-Service modules, boosting CSAT scores by 25% through usability testing and user feedback.
Deputy Manager: Product Design Lead
CARS24
Jul 2023 - Sep 2023 (2 months)
- End-to-End Product: Led C2B car buying designs, competitor research, inspection booking, and collaborated with remote devs.
- Hiring & Onboarding: Standardized the design team’s hiring and onboarding to boost productivity.
- Workflow Optimization: Partnered with managers to standardize workflows, PRD templates, and sizing for accurate timelines.
Education
Degrees, certifications, and relevant coursework
Rangsit University
Bachelor of Information and Communication Technology, Information and Communication Technology
Bachelor of Information and Communication Technology from Rangsit University, graduating in December 2017.
Karlstad University
Erasmus Scholarship Program, Web Design and Web Analytics
Erasmus Scholarship Program in Web Design and Web Analytics, graduating in July 2017.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
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