Rosana Abella
@rosanaabella
Social media strategist and storyteller optimizing brand voice and digital growth.
SpainWhat I'm looking for
Soy una estratega digital y creadora de contenido con experiencia internacional en Estados Unidos, México y Latinoamérica, ahora desarrollando mi carrera en España. Me especializo en storytelling, creación de contenido y posicionamiento de marca en redes sociales.
Trabajo como social media storyteller freelance, desarrollando audiolibros y mentorías de negocios digitales para emprendedores y marcas personales, ayudándoles a encontrar su voz y estilo únicos. Mis soluciones se basan en investigación y estrategias personalizadas orientadas a resultados.
He liderado equipos y gestionado cuentas relevantes como Universidad Tecnológica de Monterrey, Pandora, Avon, Brother y Uber, supervisando desde la estrategia hasta la producción y publicación de contenido. Tengo experiencia en producción audiovisual, gestión de comunidades y alianzas con creadores de contenido.
Mi formación incluye másteres en Escritura Creativa e Internet & Business, y una base en producción de cine y marketing; manejo herramientas de gestión, CRM, edición y plataformas de IA para potenciar la creatividad y la eficiencia del contenido.
Experience
Work history, roles, and key accomplishments
Social Media - Storyteller
Freelance
Jan 2023 - Present (3 years 1 month)
Create content and develop digital business mentorings focused on audiobook development and brand voice, delivering tailored strategies that increase client reach and authenticity.
Content Lead
KTBO-Globant
Jan 2022 - Dec 2023 (1 year 11 months)
Led content and social teams for major accounts (e.g., Tecnológico de Monterrey, Pandora, Avon, Brother, Uber), overseeing content strategy, editorial calendars and end-to-end production.
Content Strategist & Production
Beek
Jan 2019 - Dec 2022 (3 years 11 months)
Directed platform-specific content strategy and creation, and built partnerships with top creators to expand and enhance the digital catalog and audience impact.
Creative-Content Senior Producer
Caponeto
Jan 2017 - Dec 2019 (2 years 11 months)
Produced and coordinated cross-format digital and audiovisual content for clients including Netflix and Viacom-MTV, executing trend analyses and creative proposals across social, TV and theatrical channels.
Education
Degrees, certifications, and relevant coursework
The Core School
Master's, Creative Writing
2024 - 2024
Completed a Master's in Creative Writing in 2024 focused on narrative techniques for digital and social media content.
ISDI Digital Talent
Master's, Internet & Business
2017 - 2017
Completed the Master in Internet & Business program in 2017, covering digital strategy and business models for online platforms.
Santa Fe University of Art and Design
Bachelor of Fine Arts, Film and Marketing Production
2015 - 2017
Earned a Bachelor of Fine Arts in Film and Marketing Production from 2015 to 2017 with focus on film production and marketing.
Universidad Europea de Madrid
Bachelor's (Triple Degree), Journalism; Advertising; Audiovisual Communication
2010 - 2015
Completed a triple Bachelor's degree in Journalism, Advertising, and Audiovisual Communication from 2010 to 2015.
New York Film Academy
Exchange Program (non-degree), Film Production
2011 - 2011
Four-month exchange program in Film Production in 2011 focused on practical film production techniques.
Availability
Location
SpainAuthorized to work in
Job categories
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