Open to opportunities

Lorenzo Stracquadanio

@lorenzostracquadanio

Message

Senior content strategist driving brand engagement and conversion.

Italy

Message

What I'm looking for

I am looking for a role that values creativity and strategic thinking, offering opportunities for growth and collaboration.

As a Senior Content Strategist, I specialize in creating and implementing omnichannel content strategies that enhance brand awareness and drive engagement. With over 10 years of experience in digital marketing, I have successfully developed marketing strategies for various clients, focusing on lead generation and conversion optimization.

My background includes working with renowned companies such as TIM, Iren, and Ferrari, where I honed my skills in digital strategy development, content creation, and social media management. I am passionate about leveraging data-driven insights to optimize campaigns and ensure alignment with brand positioning.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Consultant

Current

Freelance

Jan 2024 - Present (1 year 5 months)

As a Digital Marketing Consultant, I develop marketing strategies and campaigns tailored to various clients. My expertise includes advanced social media platforms and digital marketing techniques, leveraging 5 years of experience in the field.

Marketing Strategy Social Media Marketing Digital Marketing Campaign Development Consulting

Digital Strategist and Senior Content

Assist Digital

Sep 2018 - Jul 2023 (4 years 10 months)

In my role at Assist Digital, I developed digital strategies focusing on customer-centric approaches. I oversaw content creation, communication concepts, and optimized lead generation campaigns through A/B testing.

Digital Strategy Content Strategy Lead Generation A B Testing Campaign Optimization

Social Media Strategist

Go Marketing&Co

Sep 2017 - Jun 2018 (9 months)

As a Social Media Strategist, I created editorial plans and managed community engagement for small to mid-sized companies, while also overseeing advertising campaigns and marketing budget planning.

Social Media Strategy Community Management Campaigns Budgeting

Digital and Social Media Consultant

Ferrari

Jan 2016 - Dec 2016 (11 months)

I managed social media channels for Ferrari, focusing on content curation, community management, and sentiment analysis, while coordinating with external agencies for effective brand communication.

Social Media Management Community Management

Social Media Manager

Connexia

Jan 2014 - Jan 2016 (2 years)

At Connexia, I managed social media channels for major brands like Yamaha and Volkswagen, contributing to long-term content strategies and handling community and crisis management.

Social Media Management Content Strategy Community Management Crisis Management Brand Strategy

Education

Degrees, certifications, and relevant coursework

University of Rome La Sapienza

Degree in Journalism, Journalism

2004 - 2006

Completed a degree in Journalism, focusing on media communication, reporting, and writing skills essential for a career in journalism and content creation.