At WP Engine, I own redesigns for self-serve plan management, downgrades, activations, and enablement for a high-MRR security product.
My plan-change automation cut support tickets by more than 60% and saved roughly 225 hours each month. I also redesigned the plans experience to increase upgrades by 7.7% and grew self-service add-ons from 37% to 67% through storage quick-buy.
At ShoppingGives, I led end-to-end design for a feature that contributed to 37% of annual donations. I improved onboarding to boost activation 20%, increased active merchants 25% quarter over quarter, and reduced day-one uninstalls.
Alongside product design, I partner with B2B and B2C clients on product strategy, roadmaps, scalable design systems, and web and mobile experiences. I also oversee SaaS integrations, onboarding, and training as a technology consultant.
