Rohit Tandon

Started Quite The Idea to do marketing differently.

A strategy-led venture built around one simple belief: great ideas need great direction.

The name comes from a simple thought - in a world that is constantly asking brands to make more noise, sometimes the smartest thing is to pause, think, and find quite the idea.

I work at the intersection of brand strategy, marketing, and growth - helpin

Advising BrandJam Media across brand strategy, performance marketing, and paid media, while owning the performance marketing function end-to-end: from strategy and planning to execution, optimization, and reporting.

I work across Meta, Google, and LinkedIn, building acquisition, lead-generation, and e-commerce campaigns that connect business objectives with measurable marketing outcomes.

From

Started with a blank canvas and built the business and performance marketing function into a structured growth engine.

Led strategy and execution for 30+ brands across D2C, Real Estate, Retail, HoReCa, and Services - aligning marketing directly with revenue outcomes.

Turned scattered efforts into clear GTM strategies.
Built full-funnel paid ecosystems across Meta, Google, and LinkedIn.
Optimized

Co-founded a performing arts-focused community platform designed to provide artists with an open, judgment-free stage to showcase their craft.

What began as a passion-led initiative evolved into a structured event ecosystem - from concept to execution.

Led end-to-end ownership of:

• Event ideation, structure design, and programming
• Artist outreach, onboarding, and relationship management
• Ve

Worked with the brand and marketing team to support strategic initiatives across real estate projects, combining market research, pricing insights, and digital thinking to drive stronger sales alignment.

Key Contributions:

• Conducted competitor benchmarking and 15+ mystery site visits to identify positioning gaps and differentiation opportunities
• Contributed to demand forecasting and pricing

Managed performance marketing campaigns across Meta, Google, LinkedIn, and Amazon ecosystems, supporting multi-industry clients with structured paid acquisition strategies.

Key Responsibilities & Impact:

• Led paid campaign planning and execution across 10+ client accounts
• Improved CTR and reduced CPL through structured audience segmentation and creative testing
• Conducted competitor analysis

Early exposure to the commercial side of digital marketing in an international market.

• Learned how digital marketing services are positioned and sold to B2B clients
• Assisted in prospecting and understanding client business needs
• Observed sales conversations and solution-based pitching
• Gained insight into the Singapore market and cross-border client communication

This experience helped me

Worked on building and maintaining the digital presence of two architecture-focused brands within the parent network.

• Managed brand communication across Instagram, Facebook, LinkedIn, and Twitter
• Understood how different platforms require different content positioning and audience engagement approaches
• Learned to maintain visual and messaging consistency across multiple digital channels
• O

Supported digital awareness initiatives during the COVID-19 period.

• Shared verified and important updates through social media to increase public awareness
• Assisted in disseminating timely information to reach a wider audience
• Learned the importance of responsible communication during crises
• Gained exposure to how digital platforms can be used for social impact

This experience reinforced

Freelance role focused on client outreach and insurance advisory.

• Conducted direct outreach to potential clients and generated leads
• Learned consultative selling and how to understand client financial needs
• Positioned insurance solutions based on long-term planning conversations
• Handled objections and built trust through one-on-one discussions
• Worked with performance-based targets, stre

Early exposure to digital marketing execution and team coordination.

• Assisted in creating creatives for social media and website use
• Supported social media marketing initiatives across platforms
• Helped coordinate and guide fellow marketing interns on assigned tasks
• Gained hands-on experience in content execution and campaign basics

This role introduced me to structured digital marketing

Entry-level exposure to marketing operations and communication processes.

• Assisted in maintaining sales records and tracking performance data
• Supported marketing communication efforts
• Overall exposure to all the departments in the company for extensive learning
• Learned the fundamentals of coordination between sales and marketing functions

This experience built my foundational understandi

May 2021

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Oct 2020

Jan 2020 · Expired Jan 2021

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Nov 2017