Rodrigo Martin de Macedo
@rodrigomacedo
Senior Product Leader | 15+ years experience | Team scaling, international markets, regulatory compliance & product roadmaps.
What I'm looking for
With over 15 years of product management experience, I’ve built my career around transforming complex challenges into scalable product solutions across multiple industries. I specialize in establishing product sectors from inception, building high-performing teams, and driving international expansion strategies.
Key Achievements & Expertise:
• Scaled product teams from startup phase to 80+ employee organizations while maintaining operational excellence
• Led international market expansion across Germany, France, and the US through localized product strategies and cross-functional stakeholder management
• Pioneered AI-driven customer discovery processes, conducting comprehensive market research
• Delivered 50%+ improvements in user experience through data-driven optimization and strategic product development
• Expert in regulated industries, particularly compliance frameworks, verification technologies, and content moderation solutions
Technical & Leadership Competencies:
I combine a deep technical understanding (with my software development background from the 1990s-2000s) with a strategic product vision.
Proficient in Agile methodologies and modern product management tools including Miro, Figma, Jira, and project management platforms. Experienced in orchestrating complex stakeholder relationships across engineering, sales, marketing, and compliance departments.
Remote Leadership Excellence:
Proven ability to manage distributed teams across multiple time zones and coordinate international operations. Successfully built and maintained alignment across diverse markets and cultural contexts while scaling product initiatives globally.
Professional Philosophy:
I thrive in environments where strategic vision meets rapid execution, particularly enjoying complex problem-solving in regulated industries. My approach centers on understanding customer needs deeply while balancing business objectives, regulatory requirements, and technical feasibility. I’m passionate about continuous learning and adapting to new challenges across different sectors.
Experience
Work history, roles, and key accomplishments
Head of Product
VerifyMy
Jun 2020 - Present (5 years 3 months)
Led product strategy and development of age verification and content moderation solutions, expanding platform integrations and markets and launching VerifyMyContent to meet Mastercard AN 5196 requirements.
Project Manager
FSD
Jan 2013 - Jun 2020 (7 years 5 months)
Managed delivery for 20+ clients across medical, pharmaceutical and industrial sectors, built an ancestry-results platform and automated processes to speed laboratory analysis and improve client portals.
Technology Director
Urban Summer
Sep 2016 - Feb 2017 (5 months)
Restructured the technical team after major headcount reduction, managed technical projects for large clients and coordinated external suppliers to deliver advertising technology solutions.
Founder & Coordinator
TD3
Jun 2011 - Nov 2015 (4 years 5 months)
Founded and led a content services company, cut special content costs ~45% and tripled productivity by building a bespoke system while managing a multidisciplinary seven-person team.
Education
Degrees, certifications, and relevant coursework
Escola Técnica Estadual Basilides de Godoy
Technical Certificate, Data Processing
1995 - 1998
Completed a technical course in Data Processing from January 1995 to December 1998 focused on computing and information systems.
Self-taught
Self-directed Study, Web Development and Writing
Self-directed learning in web development and writing spanning the mid-1990s through the mid-2000s, acquiring practical development and editorial skills.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Social media
Job categories
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