Rodrigo Martin de Macedo
@rodrigomacedo
Senior Product Leader | 15+ years experience | Team scaling, international markets, regulatory compliance & product roadmaps.
What I'm looking for
With over 15 years of product management experience, I’ve built my career around transforming complex challenges into scalable product solutions across multiple industries. I specialize in establishing product sectors from inception, building high-performing teams, and driving international expansion strategies.
Key Achievements & Expertise:
• Scaled product teams from startup phase to 80+ employee organizations while maintaining operational excellence
• Led international market expansion across Germany, France, and the US through localized product strategies and cross-functional stakeholder management
• Pioneered AI-driven customer discovery processes, conducting comprehensive market research
• Delivered 50%+ improvements in user experience through data-driven optimization and strategic product development
• Expert in regulated industries, particularly compliance frameworks, verification technologies, and content moderation solutions
Technical & Leadership Competencies:
I combine a deep technical understanding (with my software development background from the 1990s-2000s) with a strategic product vision.
Proficient in Agile methodologies and modern product management tools including Miro, Figma, Jira, and project management platforms. Experienced in orchestrating complex stakeholder relationships across engineering, sales, marketing, and compliance departments.
Remote Leadership Excellence:
Proven ability to manage distributed teams across multiple time zones and coordinate international operations. Successfully built and maintained alignment across diverse markets and cultural contexts while scaling product initiatives globally.
Professional Philosophy:
I thrive in environments where strategic vision meets rapid execution, particularly enjoying complex problem-solving in regulated industries. My approach centers on understanding customer needs deeply while balancing business objectives, regulatory requirements, and technical feasibility. I’m passionate about continuous learning and adapting to new challenges across different sectors.
Experience
Work history, roles, and key accomplishments
Head of Product
Verifymy
May 2020 - Sep 2025 (5 years 4 months)
Led product strategy and development for safety tech protecting 35M+ users across 195 countries, delivered AI-driven age verification and content moderation roadmaps, and reduced ID verification drop-off by ~50%.
Product Manager
Full Squad
Apr 2017 - Jun 2020 (3 years 2 months)
Led portfolio and client project delivery across ~15 brand portfolios, delivered an MVP in 15 days for a genetic lab project, and drove digital transformation and executive stakeholder relations.
Co-founder & Product Lead
TD3 Conteúdo
Jun 2011 - Nov 2015 (4 years 5 months)
Founded a content-tech startup serving Brazilian e-commerce, reduced content production costs by 45% and tripled output via proprietary systems while managing a 7-person team.
Operations Manager
Full Squad
Jan 2013 - Nov 2014 (1 year 10 months)
Oversaw agency operations and client success, led a 6-person multidisciplinary team, and developed training materials to improve adoption and onboarding.
Technology Journalist & Team Lead
Editora Digerati
Jan 2005 - Jul 2011 (6 years 6 months)
Produced and led technology editorial content and teams, automated clipping workflows for a five-journalist desk, and developed audience-driven content strategies to expand reach.
Team Manager
AOL Brasil
Nov 2000 - May 2003 (2 years 6 months)
Launched AOL's Brazil operations in the IMD sector, innovated editorial and tech workflows, and reduced interface delivery time by 80% across 15 publisher channels.
Tech Journalist & Web Developer
Editora Bookmakers
Jan 1999 - Oct 2000 (1 year 9 months)
Developed Python/Zope web solutions and produced technical editorial content for a leading tech publisher.
Education
Degrees, certifications, and relevant coursework
Google (Coursera)
Professional Certificate, Data Analytics
Enrolled in the Google Data Analytics Professional Certificate program with expected completion in 2025.
Udacity
Nanodegree, Digital Marketing
Completed the Digital Marketing Nanodegree focusing on online marketing strategies and tools.
University of São Paulo (USP) (Coursera)
Course, Marketing
Completed a Coursera course on Marketing Digital offered by the University of São Paulo in 2018.
University of California, Davis (Coursera)
Course, Search Engine Optimization
Activities and societies: Courses include Advanced Content and Social Tactics to Optimize SEO; Introduction to Search Engine Optimization; Optimizing a Website for Google Search.
Completed multiple Coursera courses in search engine optimization and website optimization in 2017.
Wharton, University of Pennsylvania (Coursera)
Course, Marketing
Completed the Coursera course 'Viral Marketing and How to Craft Contagious Content' in 2017.
ETEC Professor Basilides de Godoy
Technical Degree, Data Processing
1996 - 1998
Completed a technical high school program in Data Processing with practical and theoretical training in computing and information systems.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Social media
Job categories
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