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Uru SolerUS
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Uru Soler

@urusoler

Design Director shaping global brands with branding, storytelling, and visual systems.

Brazil
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What I'm looking for

I’m looking to lead branding and visual strategy for startups and established businesses, building storytelling-driven visual systems for multi-market audiences.

I’m a Design Director at Sightbox, overseeing branding and visual strategy for startups and established businesses in California.

Before that, I led brand design and art direction across teams in Brazil and beyond, working on global brands like Coca-Cola, Heineken, Mastercard, L’Oréal, Gillette, General Motors, and Absolut Vodka.

I’ve also guided creative at agencies including TBWA, McCANN ERICKSON, and GAD’, building visual identity, advertising, and strategy systems that travel across multinational markets.

Experience

Work history, roles, and key accomplishments

SI
Current

Design Director / Senior Brand Designer

Sightbox

Jun 2020 - Present (6 years 2 months)

Oversees branding and visual strategy for startups and established businesses.

GA

Senior Graphic Designer / Art Director

GAD'

Apr 2016 - Jun 2020 (4 years 2 months)

Worked as Senior Graphic Designer and Art Director.

SE

Independent Brand Designer & Art Director

Self Employed

Mar 2015 - Apr 2016 (1 year 1 month)

Worked as an independent brand designer and art director.

ES

Senior Art Director

ESCALA

Sep 2013 - Feb 2015 (1 year 5 months)

Worked as Senior Art Director.

EP

Senior Art Director

El Puente

Jun 2010 - Jun 2011 (1 year)

Worked as Senior Art Director.

LA

Senior Art Director

LA AGE Communication Arts

Dec 2006 - May 2010 (3 years 5 months)

Worked as Senior Art Director.

TC

Creative Director / Art Director

TMM Comunicación

Apr 2006 - Nov 2006 (7 months)

Worked as Creative Director and Art Director.

ST

Art Director

Sterman+Viggiano

Aug 2004 - Mar 2006 (1 year 7 months)

Worked as Art Director.

TB

Art Director

TBWA

Feb 2001 - Jun 2004 (3 years 4 months)

Worked as Art Director.

ME

Art Director

McCann Erickson

Aug 1999 - Jan 2001 (1 year 5 months)

Worked as Art Director.

MP

Graphic Designer

Man Ray Publicitarios

Feb 1996 - Jul 1999 (3 years 5 months)

Worked as Graphic Designer.

Education

Degrees, certifications, and relevant coursework

Universidad ORT Uruguay logoUU

Universidad ORT Uruguay

Graphic Design, Graphic Design

Studied Graphic Design at Universidad ORT Uruguay.

YS

Yamaha School

Professional Audio, Professional Audio

Studied Professional Audio at Yamaha School.

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