Open to opportunities

rodrigo carniel

@rodrigocarniel

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Senior Performance Creative Strategist | 10+ Years in Paid Media, Copywriting, Automation & AI

Brazil

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What I'm looking for

I work with companies that already generate demand to find and fix where leads fail to become revenue, using practical improvements to sales processes, measurement, and operations.

I’m a senior performance marketer with 10+ years of experience in paid media, direct-response copywriting, marketing automation, and AI agents.

I plan and manage paid campaigns, develop creative angles and ad copy, and use performance data to guide testing and optimization. I also build automations and AI-powered workflows that help marketing and sales teams work more efficiently.

My approach connects strategy with execution: understand the business goal, identify the bottleneck, build the right campaign or workflow, and improve it based on results.

Based in Brazil. Native Portuguese speaker, with Spanish skills and basic English.

Experience

Work history, roles, and key accomplishments

Current

Consultor de Eficiência Comercial | Lead → Receita

Current

Rodrigo Carniel | Consultoria Comercial

Aug 2020 - Present (6 years 2 months)

Ajudo empresas que já geram demanda a identificar e corrigir os vazamentos existentes entre o lead e a venda.
O trabalho começa pela operação real: mapeio o caminho do lead, estabeleço os indicadores atuais e identifico onde oportunidades estão sendo perdidas — atendimento, velocidade de resposta, qualificação, distribuição, agendamento, no-show, propostas, follow-up, pipeline e conversão.
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