At Red y Comercio & Tictour, I worked on the end-to-end reactivation of a high-ticket technology training subsidiary that had been inactive since 2022. I contributed conversion-focused web architecture and SEO/GEO strategy, alongside Google and Meta Ads campaigns that sustained a 400% ROAS.
For Redycomercio, I structured data and developed analytical reporting for corporate accounts including Sevilla FC and Fran Sarabia. I turned the data into insights for management decisions and worked on conversion-focused B2B websites.
For FOREO, I audited organic positioning through Gap Analysis and WPO, and planned an integrated SEO/SEM approach around a €550,000 SEM investment, prioritizing Quality Score and ROAS in a high-CPC environment. For BMW (GLAU B), I worked on WordPress web architecture, UX/UI, analytics measurement, landing pages, and CRO.
I also worked on Moeve’s repositioning toward sustainable mobility and dashboards tracking digitalization’s impact on customer experience. For PlayStation (Spider-Man 2), I planned a €1,000,000 digital media budget by phase, with a focus on reducing CPA and tracking business KPIs. I connect measurement, data analysis, and automation with AI tools to prioritize work by business impact.
