Rocio Mitidieri
@rociomitidieri
I design banking and e-commerce experiences that reduce friction and improve conversion.
ArgentinaWhat I'm looking for
I’m a Product Designer with 5+ years of experience designing end-to-end digital experiences across banking and e-commerce, from research and discovery to UX/UI, prototyping, and UX Writing.
→ At AltaTienda, I designed the seller experience for a live e-commerce marketplace, including publishing flows, seller dashboard, navigation, and purchase flows. I also worked on UX Writing, defining the platform’s voice and tone.
→At Banco Hipotecario, I designed a self-managed digital onboarding platform for SMEs, replacing an in-person, paper-based process, and improved key Home Banking and app flows.
→ Currently at Nonconformist, I’m working on the redesign of a B2B home banking platform for SMEs and corporate clients, collaborating with UX Research and other product teams to address complex business needs and daily operations.
I enjoy working closely with stakeholders, business, and engineering teams, defending design decisions, and iterating based on feedback. I’m particularly interested in UX Writing, visual design, and creating clear, effective digital experiences.
Experience
Work history, roles, and key accomplishments
Product Designer
Nonconformist
Collaborating with a Corporate Banking client, contributing to product discovery, business analysis, and stakeholder presentations for upcoming product initiatives.
Product Designer
Altatienda
Jul 2024 - Mar 2026 (1 year 8 months)
Designed the end-to-end seller experience for an e-commerce marketplace, including the publishing flow, seller dashboard, and key functionalities. Contributed to buyer navigation and purchase flows, while leading UX research, UX Writing, and medium- to high-fidelity prototyping.
UX UI Designer
Banco Hipotecario
Jan 2021 - Dec 2023 (2 years 11 months)
I led the end-to-end design of a digital onboarding platform for SMEs in wholesale banking, replacing a paper-based, in-person process with a self-managed digital flow. I also optimized key Home Banking and app flows. Worked in Agile teams using Scrum, UX Research, usability testing, wireframing, and Figma prototyping.
Education
Degrees, certifications, and relevant coursework
Edison
Product Design, Product Design
Completed a Product design program for UX/UI designers at Edison in 2025.
CoderHouse
Advanced UX UI, UX/UI Design
Completed an Advanced UX UI program at CoderHouse in 2024.
EducacionIT
UX Writing, UX Writing
Completed a UX Writing program at EducacionIT in 2023.
CoderHouse
UI Design, UI Design
Completed a UI Design program at CoderHouse in 2022.
CoderHouse
UX UI Design, UX/UI Design
Completed a UX UI Design program at CoderHouse in 2021.
Universidad de Palermo
Bachelor's Degree, Graphic Design
2012 - 2020
Earned a Bachelor's degree in Graphic Design from Universidad de Palermo from 2012 to 2020.
Availability
Location
ArgentinaAuthorized to work in
Portfolio
behance.net/rocioemeSalary expectations
Job categories
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