I am a UX Designer with a background in e-commerce. Throughout my career, I have developed a keen eye for problem-solving, expanded my understanding of brands' organizational structures and gained invaluable insights into customer behaviour in the digital landscape.
My transition to UX was driven by my passion for design thinking and placing the user at the heart of every business decision. I believe that a well-designed user experience can create meaningful connections with customers.
My key skills include:
- Competitive Analysis
- User Research
- Wireframing & Prototyping
- Product Strategy
- Figma
My goal is to create meaningful and delightful experiences for users by combining my creativity, empathy, and analytical skills.
ROCIO FERNANDEZ
@rociofernandez
UX designer with an e-commerce background.
Experience
Work history, roles, and key accomplishments
Designed supermarket in-store navigation app to help users locate products efficiently.
Channel Manager (Amazon marketplace)
Berlin Brands Group
Mar 2020 - Sep 2022 (2 years 6 months)
- Managed end-to-end product operations on Amazon: listing creation, optimization, and inventory management, increasing visibility and customer engagement.
- Conducted precise market research and trend analysis using SQL Management and Excel.
- Managed sales supervision, conducting weekly reports that tracked performance and revealed optimization potential.
Junior Accounts Receivable Agent
SIXT rent a car
Jun 2018 - May 2019 (11 months)
- Efficiently managed daily credit control using SAP and internal tools, ensuring accurate financial records and timely collections.
- Produced detailed financial statements and reports to communicate customers' accounts receivable status.
- Resolved billing and payment disputes through effective email and phone communication, enhancing customer relationships and reducing outstanding balances.
Education
Degrees, certifications, and relevant coursework
ROCIO hasn't added their education
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Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Portfolio
rocio-fernandez.framer.websiteSalary expectations
Job categories
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