Peter Sijtsma

Crafted custom visual experiences aligned with brand values, purpose, and personality. Evaluated brand equity and identity via semiotic analysis, contributing to visually compelling and strategically aligned designs.

UX/UI designer with a background in Graphic design and Illustration. Revamped Scout24's career page and executed an impactful employee branding campaign in collaboration with Brand and HR teams. Implemented a data-driven strategy on landing pages, achieving a remarkable 79.8% click-through rate uplift, demonstrating commitment to measurable success.

UX/UI designer defining a dynamic design system for an enhanced user experience. Fostered collaboration among teams, creating a system for continuous improvement and strategic alignment. Ensured design standards adherence, innovation, and alignment with organizational goals.

Led as Lead UI/UX Designer at Knap-IT, managing a team of developers and a sales agent. Identified strategic business opportunities through cross-functional collaboration. Collaborated with clients and developers to translate high-level product ideas into mock-ups and final renderings.

Produced high-quality illustrations for advertisements, collaborating closely with internal and external stakeholders. Contributed to the visual aspects of brand promotion and communication through effective illustration work.

Defined marketing strategies, including product positioning, campaign strategies, and market insights. Played a key role in enhancing overall communication and marketing effectiveness within the organization.