Open to opportunities

Rochelle Ayuyao

@rochelleayuyao

Message

Marketing lead specializing in Web3, DeFi and esports growth and community engagement.

Italy

Message

What I'm looking for

I seek a hands-on marketing role in Web3 or gaming that values community-led growth, strategic partnerships, measurable engagement, and opportunities to lead campaigns and scale social presence.

I am a marketing lead with three years' focused experience in Web3, DeFi and esports, known for rapid social growth and high engagement campaigns. I consistently drive follower growth and user sign-ups through targeted community and partnership strategies.

At iYield I grew social from 80 to 2.6K in under two months, delivered 900 sign-ups in one month, created the product knowledge base, and led BD outreach to LST/LRT protocols. I managed collaborations with external agencies and key opinion leader relationships to boost earned media.

With SAVVIO (formerly SenSei Fi) I scaled accounts from zero to 100K+ followers in four months, sustained month-over-month growth exceeding 100% and maintained engagement rates above 9% while launching 30+ partner marketing initiatives and competitions.

My background includes coordinating large-scale esports events, launching product marketing campaigns, and earlier roles in executive support and sales coordination where I strengthened cross-functional communications, CRM processes and brand-aligned social presence. I bring reliability, attention to detail and a fast-learning mindset to every role.

Experience

Work history, roles, and key accomplishments

Marketing Lead

iYield

Apr 2024 - Nov 2024 (7 months)

Grew social following from 80 to 2.6K in under 2 months and drove 900 sign-ups in one month; created knowledge base, led BD outreach to LST/LRT protocols, and managed agency PR and KOL collaborations.

Growth Marketing Community Outreach Partnership Management Content Strategy KOL Management Analytics

Marketing Lead

Savvio

Mar 2023 - Jan 2024 (10 months)

Launched gamified DeFi product and grew social following from 0 to 100K+ in 4 months with sustained >9% engagement and 100%+ MoM growth for four months; executed 30+ partner announcements and competitions.

Community Engagement Campaign Management Partner Marketing NFT Promotions Analytics Content Creation

Marketing Coordinator

Yesports

Jan 2022 - Feb 2023 (1 year 1 month)

Spearheaded Convergence 2023 digital conference launch and secured 113 partner announcements in 12 months; led marketing for seven esports NFT and web product launches and integrated social strategies to boost campaign performance.

Event Marketing Partner Acquisition Social Media Strategy Campaign Execution Cross Functional Collaboration Community Management

Executive Assistant

Warren Smith Consulting Engineers

Sep 2018 - Nov 2021 (3 years 2 months)

Provided executive support to board and partners, prepared tender proposals and marketing materials, coordinated corporate events up to 400 attendees, and developed the company social media presence aligned with brand strategy.

Executive Support Event Coordination Proposal Writing Social Media Management HR Coordination Vendor Management

Inside Sales Coordinator

The Siemon Company

Feb 2014 - Sep 2018 (4 years 7 months)

Prepared quotes with regional sales managers, maintained Salesforce records, cultivated installer relationships, analyzed lead trends, and aligned sales and marketing efforts to maximize ROI.

Sales Coordination Salesforce Quoting Customer Service Relationship Management Sales Enablement Reporting

Executive Assistant

DKM Blue Marketing

Mar 2012 - Feb 2014 (1 year 11 months)

Served as CEO's right-hand EA, developed quotes and client presentations for global clients, managed client relationships and events, and supported marketing projects and supplier catalogues.

Executive Assistance Client Relations Proposal Development Event Coordination Project Support Vendor Management Scheduling

Education

Degrees, certifications, and relevant coursework

SheFi

Certificate, Web3 / Decentralized Finance

2024 - 2024

Completed an 8-week intensive Web3 course (SheFi Cohort Season 11) sponsored by Arbitrum to deepen knowledge of decentralized finance and Web3 community practices.