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Robyn Murphy

@robynmurphy

Organic Coordinator at SocialDealer managing social strategy for 22 dealership locations and developing AI-assisted reporting workflows.

United States

Message

At SocialDealer, I manage organic social strategy, content, reporting, and client communication for 22 dealership locations. I helped Richfield Bloomington Honda grow followers by 39% and engagement by 243% through educational, brand-relevant content.

I also developed AI-assisted reporting workflows using Gemini and standardized templates, which colleagues adopted and reported cut Monday reporting workload by approximately 50%. At CycleBar Evans, I led a 14-person team as Studio Manager and grew active memberships from 91 to 125 while increasing monthly net revenue from approximately $8,000 to $15,000.

Experience

Work history, roles, and key accomplishments

Current

Organic Coordinator

Current

SocialDealer

Mar 2026 - Present (8 months)

Owns end-to-end organic social media strategy, content creation, scheduling, reporting, and client communication for 22 automotive dealership locations. Developed AI-assisted reporting workflows and led internal AI training sessions.

Organic Social Strategy Account Management Client Reporting Content Creation Meta Business Suite Gemini ChatGpt Apollo Excel AI Workflow Design

Current

Founder & Sole Community Administrator

Current

Housewives Anonymous

Jan 2016 - Present (10 years 10 months)

Founded and independently administers a Facebook community of more than 3,500 members. Coordinates an annual confidential holiday gift-matching initiative and organizes member-supported fundraising.

Community Management Organic Growth Member Engagement Fundraising Event Coordination

Studio Manager; Social Media Lead; Instructor & Sales Associate

CycleBar Evans

Jul 2024 - Apr 2026 (1 year 9 months)

Promoted through instructor, front-desk sales, social media ownership, and studio management roles. Led a 14-person team and grew active memberships by 37% while increasing monthly net revenue by 87.5%.

Team Leadership Member Retention Sales Customer Service Social Media Local Marketing Event Coordination Inventory Management Facility Operations Playbook Creation

Independent Social Media & Prelaunch Marketing Support

Fit & Well CSRA

Jul 2025 - Dec 2025 (5 months)

Led organic social media content, graphics, outreach, and community partnerships ahead of a new fitness facility launch. Supported prelaunch visibility and member acquisition efforts.

Organic Social Media Content Creation Graphics Outreach Community Partnership Campaign Planning

Head Health Coach; Community Engagement Specialist

Boss Babe Fitness

Mar 2022 - Sep 2023 (1 year 6 months)

Promoted from Community Engagement Specialist to Head Health Coach. Managed relationships with approximately 30 active clients and achieved a personal best of seven consultations booked in one week.

Customer Relationship Management Personalized Fitness Programs Progress Tracking Retention Support CRM Follow Up Social outreach Consultation Booking