Caroline Murray
@carolinemurray
Experienced fitness professional with a passion for customer engagement.
What I'm looking for
With nearly 20 years in the health, beauty, and fitness industries, I pride myself on being hardworking, efficient, and organized. My experience ranges from management roles to self-employed positions, allowing me to thrive in customer-facing environments. I find joy in connecting with diverse individuals, as every day presents unique challenges and opportunities.
As a Shift Leader at CycleBar, I lead daily operations, ensuring exceptional service and achieving membership sales goals. My freelance work as a Social Media and Communication Specialist has honed my skills in promoting businesses and developing relationships through various platforms. I am committed to continuous learning and professional development, striving for success not only for myself but also for those I work with.
Experience
Work history, roles, and key accomplishments
Freelance Social Media and Communication Specialist
Freelance
Jan 2019 - Present (6 years 6 months)
Controlled and managed social media accounts (Twitter, Facebook, and Instagram) for various small businesses, including two NYC-based and one global client. Promoted key events and unique selling propositions, growing social media following across all platforms and expanding audience reach.
Shift Leader
CycleBar
Oct 2023 - Present (1 year 9 months)
Led and managed daily operations, ensuring exceptional customer service and smooth execution of fitness classes. Achieved individual membership sales goals through various strategies, including outreach, in-club leads, and member referrals.
Personal Trainer and Class Instructor
Self Employed
Oct 2014 - Present (10 years 9 months)
Provided bespoke personal training sessions for clients at various locations, coaching them to achieve weight loss, conditioning, and strength goals. Created gym and exercise programs and offered nutritional advice to support a healthy lifestyle transition.
Duty Manager and Personal Assistant to the General Manager
The Scotsman Hotel
Apr 2014 - Jun 2014 (2 months)
Covered Duty Management shifts, overseeing all hotel departments including F&B and housekeeping, and handled customer requests and feedback. Organized the General Manager's schedule and meetings, assisting with accounts and administration for various departments.
Personal Trainer and Class Instructor
The Scotsman Hotel
Apr 2009 - Oct 2011 (2 years 6 months)
Conducted gym inductions, personal training sessions, and fitness classes for a diverse client base, maintaining a five-star standard in the gym and studio. Achieved personal training targets and ensured continuous professional development.
Preschool PE Specialist
Self Employed
Sep 2014 - May 2016 (1 year 8 months)
Taught weekly Physical Education for four preschool/KG2 classes, following the English and Welsh early years curriculum. Focused on basic motor skills, ball skills, and preparing children (4-5 years old) for the transition to year 1.
Spa and Health Club Manager
The Scotsman Hotel
Jan 2012 - May 2014 (2 years 4 months)
Managed and oversaw the daily operations of the spa and health club, including the management, training, and development of the spa, fitness, sales, and reception teams. Ensured the department worked to target and within budget, handling monthly profit and loss reporting.
Fitness Manager
The Scotsman Hotel
Oct 2011 - Jan 2012 (3 months)
Coordinated group fitness, designing and marketing class timetables, and overseeing and instructing classes. Managed personal training operations, ensuring trainers met targets and assisting with client and trainer queries.
Class Instructor
The Scotsman Hotel
Apr 2009 - Oct 2011 (2 years 6 months)
Worked with pre and post-natal ladies to maintain fitness throughout pregnancy and safely regain post-natal body shape. Taught outdoor fitness classes for post-natal ladies with babies and indoor classes for pre-natal ladies.
Education
Degrees, certifications, and relevant coursework
Napier University
Bachelor's Degree, Biological Science
Completed a Bachelor's Degree in Biological Science, focusing on various aspects of biology. Gained a comprehensive understanding of scientific principles and research methodologies.
Napier University
Diploma, Journalism
Obtained a Diploma in Journalism, developing skills in reporting, writing, and media communication. Focused on journalistic practices and ethical considerations.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
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