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Hana ChoiHC
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Hana Choi

@hanachoi1

Product Designer at OBELAB who improved medical-device workflows, cutting measurement errors by 20%.

South Korea
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At OBELAB, I lead UX/UI and commercialization for fNIRS medical devices and software, adapting research systems for clinicians and everyday users. Workflow and interface improvements cut measurement errors by 20%, while multi-platform support helped reach 90% product adoption.

At Beautymakers, I led the planning and launch of Korea's first B2B cosmetics manufacturing platform. The platform cut manufacturing lead time by 30% and supported KRW 1B+ in cumulative revenue; I also planned an image-based quoting app that cut initial product development from four weeks to seven days.

Earlier, I created B2B technology campaign assets and visualized complex technical information at IBM Korea. Across my design work, I connect devices, services, and real workflows, making clinical and operational data clear through scalable, trustworthy experiences.

Experience

Work history, roles, and key accomplishments

PF

Project Lead & Multimedia Producer

Poto France

Jan 2024 - May 2024 (4 months)

Led content strategy and multimedia production, including video, to improve user experience and engagement. Contributed to growth to 10,000 followers by May 2025.

EK

Design & Development Lead

EMK Korea

Jan 2023 - Sep 2023 (8 months)

Redesigned the corporate identity after a merger with a Singaporean company. Unified web and marketing visuals and planned, designed, and developed Korean/English WordPress websites.

HC

Branding Design Lead

Haenam Cheonilgwan

Feb 2022 - Mar 2023 (1 year 1 month)

Led a 100th-anniversary brand refresh: core and commemorative logos, interior concepts, business cards, tableware, leaflets, and banners. Built Korean/English WordPress websites.

CK

UX/UI Designer

C Channel Korea

Jan 2019 - Feb 2019 (1 month)

Re-engaged with the team after the e-commerce launch to create its corporate website. Owned website design and front-end development.

Education

Degrees, certifications, and relevant coursework

HU

Hongik University

Master's, Smart Design Engineering

2025 -

Pursuing Master's studies in Smart Design Engineering, with research on physical UX, cognitive load, and information hierarchy in short text.

AC

ACTFL

OPIc English AL, English

2026 - 2028

OPIc English AL (Advanced Low) certification from ACTFL.

FI

France Éducation international

DELF B1 / A2, French

DELF B1 / A2 certification from France Éducation international.

KI

KIPFA

UX Director Course, UX

2017 - 2018

UX Director Course from Korea Internet Professionals Association.

HU

Hansei University

Bachelor's, Christian Theology

2010 - 2014

Bachelor's in Christian Theology from Hansei University.

HI

HiMedia

Web Publishing Course, Web Publishing

2014 - 2014

Web Publishing Course from HiMedia.

HI

HiMedia

Web Standards Coding Course, Web Standards Coding

2014 - 2014

Web Standards Coding Course from HiMedia.

Tech stack

Software and tools used professionally

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