Robin Smith
@robinsmith
Dedicated brand strategist with over 11 years in luxury beauty.
What I'm looking for
I am a strategic brand operator with over 11 years of experience in the luxury beauty sector, specializing in global vendor management and digital innovation. I have successfully partnered with major brands such as Forever 21 and Good Molecules, elevating campaigns and building loyal audiences across cities like Atlanta, Chicago, and Houston.
As the founder of Natural Face Beats, I scaled a freelance beauty service into a six-figure business, catering to regional and celebrity clientele. My expertise includes creative direction, having led over 13 brand photoshoots, and managing social media strategies that resulted in over 100k followers across various platforms. I am passionate about training aspiring makeup artists, having sold over $70K in digital courses while mentoring more than 20 students.
In addition to my creative endeavors, I have a strong background in operations and logistics, overseeing supplier relations and ensuring timely delivery of products. My skills in digital sales and marketing have allowed me to develop effective campaigns that drive client loyalty and retention, making me a valuable asset in any brand strategy role.
Experience
Work history, roles, and key accomplishments
Founder & CEO
NaturalFaceBeats
Jan 2017 - Present (8 years 7 months)
Scaled a freelance beauty service into a six-figure business, attracting regional and celebrity clientele. Successfully sold over $70K in digital courses while training more than 20 aspiring makeup artists.
Brand Strategist
TheForeverBakery
Jan 2020 - Present (5 years 7 months)
Provided comprehensive branding, menu development, website design, and marketing strategies as a consultant. Directed a major brand photoshoot and established the visual identity for the business.
Operations & Logistics Manager
RawCoutureExtensions
Jan 2015 - Dec 2023 (8 years 11 months)
Oversaw supplier relations with China and Vietnam to maintain consistent inventory and fulfillment of raw hair extensions and supplies. Coordinated domestic and international shipping through major carriers, ensuring timely delivery and customer satisfaction.
Education
Degrees, certifications, and relevant coursework
Lake Central High School
High School Diploma, General Studies
2016 -
Completed high school education at Lake Central High School. Currently pursuing a Google Project Management Certificate to enhance skills in business strategy, sales, and branding.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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