I've written about haute couture, embellishment, art, and fashion for outlets including Vogue, The Daily Mail, The Independent, Huffington Post, HypeBeast, and The Fashion Studies Journal. My debut book, The Art of Couture Embroidery, is out now.
Through Robert Ossant Copywriting, I contribute academic essays for exhibition catalogues, speak at venues including the British Museum, review student work for Parsons School of Design, and share specialist knowledge through panels, lectures, podcasts, national radio, and arts events. I've also provided consulting and content creation for Gucci, Saint Laurent, Alexander McQueen, Mr Porter, Bloomingdales, and The Outnet.
At Hometree, I developed a distinct tone of voice, principles for compliance-based language, and customer-facing campaigns as part of a company-wide rebrand. My copy innovations and insights increased customer conversion and retention while improving NPS scores.
Earlier, I managed communications for embroidery atelier Hand & Lock across social, print, newsletters, advertising, web content, analytics, and AdWords. My work also spans documentary development at Atomized Studios and editorial, commercial-content, and journalism roles across national media.
