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Robert OssantRO
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Robert Ossant

@robertossant

I write authoritative fashion, art, and luxury content rooted in couture embroidery and cultural research.

United Kingdom
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I've written about haute couture, embellishment, art, and fashion for outlets including Vogue, The Daily Mail, The Independent, Huffington Post, HypeBeast, and The Fashion Studies Journal. My debut book, The Art of Couture Embroidery, is out now.

Through Robert Ossant Copywriting, I contribute academic essays for exhibition catalogues, speak at venues including the British Museum, review student work for Parsons School of Design, and share specialist knowledge through panels, lectures, podcasts, national radio, and arts events. I've also provided consulting and content creation for Gucci, Saint Laurent, Alexander McQueen, Mr Porter, Bloomingdales, and The Outnet.

At Hometree, I developed a distinct tone of voice, principles for compliance-based language, and customer-facing campaigns as part of a company-wide rebrand. My copy innovations and insights increased customer conversion and retention while improving NPS scores.

Earlier, I managed communications for embroidery atelier Hand & Lock across social, print, newsletters, advertising, web content, analytics, and AdWords. My work also spans documentary development at Atomized Studios and editorial, commercial-content, and journalism roles across national media.

Experience

Work history, roles, and key accomplishments

Robert Ossant Copywriting logoRC
Current

Freelance Writer

Mar 2021 - Present (5 years 5 months)

With extensive experience writing about craft and embroidery, freelancing has enabled me to contribute to academic and industry contexts. I've written for the Fashion Studies Journal, provided academic essays for exhibition catalogues in major fashion events across Europe, spoken at the British Museum, reviewed student work for Parsons School of Design, and participated in events like The Embroide

Hometree logoHO

In-House Copywriter

May 2023 - Nov 2024 (1 year 6 months)

For the London-based sustainable energy scale-up business, I developed a distinct company Tone of Voice, principles around compliance based language and spearheaded the deployment of multiple customer facing campaigns. As part of the team that led a company-wide rebrand, I worked closely with external agencies, developers, graphic designer and internal stakeholders. My copy innovations and insight

Atomized Studios logoAS

Development Assistant Producer

Jun 2022 - Aug 2022 (2 months)

I was headhunted to become a part of the Atomized development team, where I contributed to the preproduction phase of a feature documentary centered around the NFT boom and Damien Hirst’s NFT project ‘The Currency’. Directed by the BAFTA award-winning filmmaker David Shulman, the documentary premiered in London in 2023. Within this role, I provided a wealth of story concepts, conducted comprehensi

Hand & Lock logoHL

Communications Manager

Oct 2013 - Aug 2021 (7 years 10 months)

Hand & Lock is a small embroidery atelier in central London offering bespoke embroidery services to fashion designers and the general public. The company also operates a host of courses and organises an annual embroidery competition that appeals to embroidery students at design schools around the world.
I have been tasked with managing all communications from the company by social media, print med

DMGT logoDM

Travel Contributor

Jan 2012 - Jun 2013 (1 year 5 months)

I worked on the UK travel team contributing commercial content for Scotland, Wales, Ireland, Yorkshire and the Midlands.The section was the largest of any national newspapers and I worked with key accounts, agencies and direct advertisers to help keep it the market leader for domestic getaways.

Archant logoAR

Senior Media Executive

Aug 2010 - Jan 2012 (1 year 5 months)

I developed and implemented new commercial feature ideas to help advertisers find new ways to communicate that are still in use by the company now and wrote reviews for the website and magazine

Reach logoRE

Media Executive

Feb 2008 - Aug 2010 (2 years 6 months)

At the Daily Mirror, I worked to weekly deadlines on the two popular entertainment sections. I contributed editorial for advertising features and co-created feature layouts with the design team.

Education

Degrees, certifications, and relevant coursework

BL

Birkbeck, University of London

Master's degree, History of Art

2019 - 2020

BL

Birkbeck, University of London

Bachelor's degree, History of art

2016 - 2019

Tech stack

Software and tools used professionally

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