jimmy carter
@jimmycarter
Fashion editor with expertise in content strategy and market analysis.
What I'm looking for
I am a dedicated fashion editor with a Master's degree in Fashion Journalism from the London College of Fashion. My career has been marked by a strong focus on analyzing fashion trends and creating engaging content that resonates with audiences. At Sina Corporation, I have successfully led sustainability-driven marketing campaigns, significantly increasing brand engagement and visibility.
My experience extends beyond editorial work; I have a proven track record in research and analysis, having provided market intelligence to top-tier private equity firms. I thrive in collaborative environments, as demonstrated by my leadership in establishing a comprehensive fashion history channel at Perfect World Co., Ltd. My passion for storytelling and data-driven insights allows me to craft compelling narratives that connect with diverse audiences.
Experience
Work history, roles, and key accomplishments
Fashion Editor
Sina Corporation
Jun 2021 - Present (4 years)
As a Fashion Editor, I analyzed fashion trends and global fashion week highlights, producing articles that garnered over 10k views. I led sustainability and technology-driven marketing campaigns for brands, enhancing engagement by 13%, and conducted in-depth interviews to create original content.
Research Analyst
Market Intelligence Report
Jul 2019 - Present (5 years 11 months)
I provided market intelligence and insights to top-tier PE firms, conducting industry chain analysis and delivering reports using Tableau and Spyder. I also recruited industry experts for strategic insights.
Fashion Coordinator
Perfect World Co., Ltd.
Aug 2020 - Apr 2021 (8 months)
I established a 15-member team to launch a fashion history channel, creating research-based content strategies that improved user engagement by 27%. I managed contributor acquisition and ensured high-quality project execution.
Associate
F Magazine
Jan 2018 - Jun 2018 (5 months)
I conducted research on tattoo culture, attending conventions and interviewing artists. I developed editorial content based on these extensive interviews.
Project Coordinator
Cut it Open Mag
Sep 2018 - Jul 2019 (10 months)
I led a master's project that resulted in a published magazine, conducting consumer research and visualizing findings through Tableau and Excel. I managed an editorial team for effective collaboration.
Editorial Intern
Fashion Magazine Co. LTD
Nov 2015 - Jun 2016 (7 months)
As an Editorial Intern, I managed social media for Esquire, reporting on performance metrics. I supervised interns and launched a tech-focused content section, achieving a reach of 42k readers.
Education
Degrees, certifications, and relevant coursework
jimmy hasn't added their education
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