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Roberto Marasco

@robertomarasco

Store Manager and HR professional at Zara Italia, where I achieved 65% conversion from Visual Merchandising internships to hires.

Italy

Message

At Zara Italia S.r.l., I managed people development and strategic recruiting, achieving 100% coverage of seasonal staffing needs and a 65% conversion rate from Visual Merchandising internships to hires.

I also used Power BI dashboards for store KPI analysis and budget forecasting. My experience includes retail operations, HR processes, and workplace safety; I’ve completed an Executive Master’s in Human Resources and New Organizations with a score of 30/30.

Experience

Work history, roles, and key accomplishments

Store Manager

Zara Italia S.r.l.

Sep 2019 - Oct 2025 (6 years 1 month)

Managed HR and development for a large multidisciplinary team, including selection, onboarding, training, performance evaluation, and succession planning. Led strategic recruiting and data analytics with Power BI dashboards, and served as safety officer.

HR Management Recruitment Onboarding Performance Evaluation Succession Planning Power BI Data Analysis Safety Compliance D.Lgs. 81 08 First aid Fire Safety

Store Manager Reparto Donna

Zara Italia S.r.l.

Mar 2018 - Sep 2019 (1 year 6 months)

Directly responsible for the commercial performance and organization of the women's department. Managed shift planning, leave, union relations, and coordinated warehouse and visual merchandising activities.

Store Management Visual Merchandising Shift Planning Union Relations Warehouse Coordination

Manager Reparto Uomo

Zara Italia S.r.l.

Sep 2013 - Feb 2018 (4 years 5 months)

Managed the men's department operations, including selection and training of new profiles, and collaborated with product managers.

Department Management Staff Selection Training Product Collaboration

Assistant Manager / Sales Assistant

Zara Italia S.r.l.

Dec 2007 - Aug 2013 (5 years 8 months)

Supported store management, handled cash operations, provided customer assistance, and coordinated visual merchandising.

Store Support Cash Handling Customer Service Visual Merchandising

Education

Degrees, certifications, and relevant coursework

Agenzia Formativa Talentform

Corso in HR: dalla selezione all'amministrazione del personale, Human Resources

2026 -

Ongoing course in HR focusing on personnel administration, contracts, labor law, recruiting processes, and human resource management.

Università Telematica Pegaso

Master Executive in Risorse Umane e Nuove Organizzazioni, Human Resources

Grade: 30/30

Master Executive in Human Resources and New Organizations with a specialization in People Analytics, Digital Transformation, Organizational Design, and Change Management. Grade: 30/30.