Roberto Barriga ortiz

Founded and directed La Pluma y La Espada, leading SEO-focused digital content strategy, editorial strategy, team management, digital marketing campaigns, and brand positioning.

Provided campaign consulting with focus on social listening, metrics and content analysis, audiovisual content production, and propaganda and press relations.

Performed social listening, metrics and content analysis, and social media data analysis for the Vice Ministry of Communication.

Managed digital content creation and implementation of social media marketing strategies, optimizing articles and news content for search engines.

Developed content strategies for digital media, analyzed digital metrics, and planned campaigns.

Managed social media for automotive, healthcare, and hospitality brands, implemented Facebook and Instagram Ads campaigns, and provided digital customer service and online marketing analysis.

Provided editorial leadership, managed journalism team and content editing, and implemented digital marketing strategies.

Managed social media and content creation, analyzed digital campaigns, and provided customer service.

Managed online sales, email marketing campaigns, after-sales support, and e-commerce administration and customer support.

Conducted investigative reporting and feature writing, producing content for print and digital media.

Edited and designed institutional content, created multimedia materials, and supported strategic communication.

Completed a Diploma in Law at UPDS from September 2022 to January 2023.

Completed online marketing, SEO/SEM, and community management training at EducaciónIT from 2017 to 2018.

Earned a Bachelor's Degree in Communication and Media Studies from the Bolivian Catholic University from 2010 to 2013.

Earned a Community Manager certification from EducaciónIT.

Earned a Social Listening certification from YouScan.

Studied Communication, Culture and Social Studies at the University of Buenos Aires from 2016 to 2017.