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Robert Foehles

@robertfoehles

Customer operations and partnerships leader for hospitality SaaS, bridging operator reality to delivery.

Germany
Message

What I'm looking for

I’m looking for a hospitality/SaaS role where I own the post-sale journey end-to-end—partner ecosystem, integrations, and fintech monetisation—working closely with engineering and customers to build scalable onboarding, reduce risk, and drive retention.

I’m a senior hospitality SaaS professional with 15+ years across hotel operations and B2B software, uniquely positioned to bridge operator reality and technical delivery. Since September 2022, I’ve served as Head of Customer Operations and Head of Partnerships at elina PMS, with full accountability for the post-sale customer journey, partner ecosystem, and fintech/payment monetisation strategy.

I build scalable processes that drive results—designed the end-to-end go-live framework deployed across 100+ customer onboardings, and built a 50+ integration ecosystem across hotels and serviced apartment operators globally. I lead cross-functional escalation triage, manage a team of 5, deliver API integration using OpenAPI 3.0/Redoc/Postman, and developed Excel/VBA data migration tooling, while also rolling out Apple Pay and Google Pay and modeling revenue-share and interchange++ for fintech partnerships.

Experience

Work history, roles, and key accomplishments

EP
Current

Head of Partnerships

Elina PMS

Sep 2022 - Present (3 years 9 months)

Built and managed elina PMS’s partner ecosystem with 50+ live integrations across 10+ technology categories, owning the end-to-end partner lifecycle from scoping and contract negotiation to technical certification and ongoing partner success. Delivered fintech and payments monetisation initiatives, including Apple Pay/Google Pay rollout and revenue-share modelling, and migrated API documentation t

EP
Current

Head of Customer Operations

Elina PMS

Sep 2022 - Present (3 years 9 months)

Owned the end-to-end post-sale customer journey (onboarding through retention) for 100+ hotel and serviced-apartment operators; built a go-live framework and early lifecycle health checks to identify at-risk accounts and adoption signals. Led complex, multi-stakeholder escalations, managed a 5-person customer operations team, and developed Excel/VBA migration tooling for booking imports and invoic

EP

Customer Integrations Manager

Elina PMS

Apr 2021 - Sep 2022 (1 year 5 months)

Served as the primary liaison between customers, internal engineering, and third-party technology partners to scope and deliver concurrent integration projects across channel managers and payment providers. Helped shape API documentation structure and Postman collections, and established integration delivery processes and customer-facing communication frameworks later adopted across the business.

EP

Customer Engagement Manager

Elina PMS

Feb 2020 - Apr 2021 (1 year 2 months)

Managed relationships with hotel and serviced-apartment operators to drive product adoption through proactive engagement, health monitoring, and training. Acted as the primary point of contact for escalations and worked cross-functionally with product and support to resolve recurring customer friction points.

Education

Degrees, certifications, and relevant coursework

BP

Best Western Hotel President

Hotel Specialist (Hotelfachmann), Hospitality / Hotel Management

2002 - 2004

Hotel Specialist (Hotelfachmann) training completed at Best Western Hotel President in Berlin from February 2002 to June 2004.

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