Open to opportunities

Riya Rathod

@riyarathod1

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Senior product designer crafting research-led UX that improves engagement and conversion.

India

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What I'm looking for

I’m looking for a Product/UX design role where I can lead research-led redesigns, run A/B testing, and ship meaningful experiences. I want to work closely with developers and stakeholders to improve usability, engagement, and business growth.

I’m a Bombay-based Product Designer with 7+ years of experience creating end-to-end UX across multiple personas, delivering impactful digital products across industries. I focus on Design Research & Strategy to design intuitive, visually strong solutions that align user needs with business outcomes—especially in agentic AI powered, real estate experiences.

On contract and as a freelancer, I’ve led projects from ideation to launch, including A/B testing, conversion optimisation, and user experience enhancements. I’ve redesigned e-commerce and legacy platforms (from Desertcart.ae to FIS’s payment hub), optimised credit card application journeys, launched usable financial news and ERP experiences, and mentored teams to solve complex UX challenges while collaborating closely with developers and stakeholders.

Experience

Work history, roles, and key accomplishments

Current

Product Designer

Current

Rechitta.com

Mar 2025 - Present (1 year 2 months)

Redesigned an agentic AI-powered real estate product for multiple personas, using design research and UX strategy to deliver intuitive, user- and business-aligned experiences.

UX Strategy User Research Personas Product Design Interaction Design Design Research Cross Functional Collaboration Experience Design

Current

Senior UX Designer

Current

Foolproof

Feb 2025 - Present (1 year 3 months)

Redesigned the user experience of FIS’s legacy payment hub to improve usability and streamline interactions for end users.

Usability Information Architecture Interaction Design Requirements To Design UX Strategy

Product Designer

Desertcart

Jun 2025 - Dec 2025 (6 months)

Redesigned the Desertcart e-commerce platform, leading UX improvements from ideation to launch with an emphasis on A/B testing and conversion optimization while collaborating with developers and stakeholders.

A B Testing Conversion Optimization User Experience Design Experimentation Design Stakeholder Management Product Launch

Product Designer

Equip.co

Jun 2022 - Dec 2023 (1 year 6 months)

Designed the product and multiple landing pages for a skill-based hiring platform, supporting automation of assessment, recruitment, and screening workflows.