Riya Rathod
@riyarathod1
Senior product designer crafting research-led UX that improves engagement and conversion.
What I'm looking for
I’m a Bombay-based Product Designer with 7+ years of experience creating end-to-end UX across multiple personas, delivering impactful digital products across industries. I focus on Design Research & Strategy to design intuitive, visually strong solutions that align user needs with business outcomes—especially in agentic AI powered, real estate experiences.
On contract and as a freelancer, I’ve led projects from ideation to launch, including A/B testing, conversion optimisation, and user experience enhancements. I’ve redesigned e-commerce and legacy platforms (from Desertcart.ae to FIS’s payment hub), optimised credit card application journeys, launched usable financial news and ERP experiences, and mentored teams to solve complex UX challenges while collaborating closely with developers and stakeholders.
Experience
Work history, roles, and key accomplishments
Product Designer
Rechitta.com
Mar 2025 - Present (1 year 2 months)
Redesigned an agentic AI-powered real estate product for multiple personas, using design research and UX strategy to deliver intuitive, user- and business-aligned experiences.
Senior UX Designer
Foolproof
Feb 2025 - Present (1 year 3 months)
Redesigned the user experience of FIS’s legacy payment hub to improve usability and streamline interactions for end users.
Product Designer
Desertcart
Jun 2025 - Dec 2025 (6 months)
Redesigned the Desertcart e-commerce platform, leading UX improvements from ideation to launch with an emphasis on A/B testing and conversion optimization while collaborating with developers and stakeholders.
Product Designer
Equip.co
Jun 2022 - Dec 2023 (1 year 6 months)
Designed the product and multiple landing pages for a skill-based hiring platform, supporting automation of assessment, recruitment, and screening workflows.
Education
Degrees, certifications, and relevant coursework
ZEUX Innovation University
Master of Arts in Graphic Design, Graphic Design
2017 - 2019
Completed an MA in Graphic Design at ZEUX Innovation University in Hungary from 2017 to 2019.
BD Somani Institute of Art & Fashion Technology
Bachelor of Arts in Multimedia, Multimedia
2012 - 2015
Completed a BA in Multimedia at BD Somani Institute of Art & Fashion Technology in India from 2012 to 2015, with a focus on Print Media Design.
Availability
Location
Authorized to work in
Job categories
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