Open to opportunities

Riya Metawala

@riyametawala

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Digital marketing professional with finance background and hands-on consumer brand growth experience.

United Kingdom

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What I'm looking for

I seek remote marketing roles where I can drive growth with data-driven strategies, lead social campaigns, and broaden my digital marketing expertise.

I am a digital marketing professional with a strong foundation in finance and practical experience building a consumer brand. As founder of a handmade scented candle business, I led social media marketing, content creation, brand positioning, and customer engagement, growing an online presence through organic strategies while managing end-to-end operations.

I have hands-on skills in SEO, SEM, paid ads, analytics and campaign management, and I apply an analytical mindset to track performance and optimize results. My experience also includes revenue and billing data management in a fast-paced hospitality environment, reinforcing attention to detail and operational efficiency.

Experience

Work history, roles, and key accomplishments

Back-of-House Revenue Associate

Whitbread

Nov 2022 - Jun 2024 (1 year 7 months)

Managed daily revenue and billing data with high accuracy and resolved customer billing issues, improving customer satisfaction and operational efficiency in a fast-paced environment. Collaborated with team members to streamline processes and meet deadlines.

Revenue Management Data Analysis MS Excel Customer Service Problem Solving

Founder / Marketing Lead

RiTi Candles

Founded and managed a handmade scented candle brand, driving Instagram marketing, content creation, and customer engagement to build online presence and sales. Handled end-to-end operations including pricing, order management, and brand positioning to attract lifestyle-focused customers.

Social Media Marketing Content Creation Instagram Reels Positioning Customer Engagement SEO Canva Campaign Management

Education

Degrees, certifications, and relevant coursework

Narsee Monjee Institute of Management Studies

Master of Business Administration, Marketing

2024 -

Pursuing a Master of Business Administration in Marketing through distance learning, focusing on digital marketing strategy, consumer behaviour, and integrated marketing communications.