Open to opportunities

Ritika User

@ritikauser1

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I’m a product strategist driving data-led go-to-market and cross-functional growth.

India

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What I'm looking for

I’m looking for a Product/Strategy role where I can own go-to-market execution and 0-to-1 launches, align cross-functional stakeholders, and use GA4/Meta insights to build data-driven roadmaps that drive measurable growth.

I’m a product strategist with 2+ years owning go-to-market execution, requirements gathering, and cross-functional delivery across FMCG, F&B, and lifestyle brands. I translate business objectives into data-driven roadmaps using GA4, SEM/PPC, and Meta platforms, with a proven track record leading 0-to-1 launch cycles and aligning stakeholders around shared outcomes.

In my recent roles, I’ve led end-to-end influencer partner operations and recurring product launches—defining scope for new SKUs and driving cross-channel go-to-market readiness across print and digital touchpoints. I also lead integrated campaign execution (SEM, PPC, SEO, social), build customer journey maps and standardized requirement frameworks to reduce cycle time, and use quarterly GA4/Meta insights to shape retention and expansion decisions.

Experience

Work history, roles, and key accomplishments

Brand & Product Manager

FES Cafe and Desserts

Mar 2026 - May 2026 (2 months)

Owned end-to-end influencer sourcing and lifecycle management, scaling a pipeline of 70–100 partners monthly to support recurring launches and two outlet openings. Led a 0-to-1 launch cycle for a recurring dessert line (3 launches), owning social strategy and content roadmap growth (7.5% followers in under 2 months) and on-ground execution for activations.

Go to Market Execution 0 1 Launch Social Media Strategy Budget Planning Vendor Management Partnership Management

Digital Strategy & Planning Associate

The Crayons Network

Feb 2025 - Mar 2026 (1 year 1 month)

Led cross-functional squads (SEO, SEM, creative, ORM) for FMCG and healthcare accounts including Cornitos, HPCL, and SOM Distilleries, aligning stakeholders on success metrics and sprint-style timelines. Reduced requirement-to-delivery cycle time by 50% using standardized requirement frameworks and customer journey maps, and used GA4 and Meta Business Suite to guide multi-channel campaigns that sc

Cross functional Coordination Stakeholder Management SEO SEM ORM Sprint Delivery Requirements Gathering Process Design Customer Journey Mapping GA4 Meta Business Suite PPC

Corporate Communications Co-op

CDM Smith

Jan 2023 - Jul 2023 (6 months)

Owned end-to-end content operations across social, newsletters, and internal channels for a global engineering firm, driving a 25% increase in digital conversions and a 15% lift in brand visibility.

Content Operations Social Media Newsletter Management Internal Communications