Rita Oliveira Mauzinho

I am an account manager and influencer marketing specialist with hands-on experience building and executing end-to-end influencer campaigns across Portugal, Spain and Latin America. I have led festival and live-event campaigns (including La Punta editions 2023–2025) focused on awareness, on-site engagement and conversion, negotiated sponsorships and managed branded integrations for brands such as L'Oréal, Hisense, Galp, H&M, Benefit, Primark, Continente, Vodafone, ActivoBank, Glovo and Old Spice.

I combine data-informed measurement and discovery with practical event operations experience—from artist scheduling and contract negotiation to backstage and catering coordination—and bring strong soft skills including communication, empathy, proactivity and attention to detail. I transitioned from studies in Landscape Architecture to a marketing career and deliver campaign strategy, CRM coordination and influencer relationship management to drive measurable results.