Looking for a job

rima al akbani

@rimaalakbani

Message

I build communications, advocacy, and PR strategies that strengthen visibility, trust, and engagement.

Syrian Arab Republic

Message

What I'm looking for

I'm looking to lead communications, advocacy, and public positioning for purpose-driven organisations, translating complex programme work into credible messaging, campaigns, and stakeholder engagement.

I build communications and advocacy strategies for international NGOs, UN agencies, advocacy groups, and social enterprises, turning technical evidence into messaging that demanding audiences can understand and trust.

At AMS Consultancy, I have developed multi-year communications strategies, risk communication frameworks, partner and donor engagement plans, and integrated campaigns across owned, earned, and social channels. I also lead remote multicultural teams, advise senior leaders, and oversee Arabic localisation for regional markets.

Previously at Spacetoon Group, I secured a Google Arabia partnership for World Arabic Language Day, led the company’s 21st Anniversary campaign to more than 1M YouTube views in its first week, and delivered campaigns that tripled movie ticket sales within a year.

I bring direct humanitarian field exposure from the 2018 Ghouta response, alongside native Arabic and advanced English. I enjoy connecting programme realities, cultural context, and clear storytelling to build credible public positioning.

Experience

Work history, roles, and key accomplishments

Current

Communications Consultant

Current

AMS Consultancy

Mar 2026 - Present (6 months)

Designs and runs integrated communications and advocacy campaigns for multiple clients, ensuring message consistency across channels and audiences. Owns annual communications strategy for a recurring client and builds partner and donor engagement strategies.

Communications Strategy Advocacy Campaigns Content Strategy Partner Engagement Donor Engagement Social Media Management Newsletter Management Messaging

Communications Project Manager

AMS Consultancy

May 2024 - Aug 2025 (1 year 3 months)

Built communications strategies from inception
● Led a remote team of 10+ communications professionals across Europe, Africa and the SWANA region, delivering for international clients and UN agencies .
● Coordinated multi-stakeholder projects to consensus.
● Advised senior leadership and programme teams
● Led Arabic localisation and cultural adaptation for regional markets.

Media Consultant

AMS Consultancy

Dec 2023 - May 2024 (5 months)

Ran advanced media monitoring with LexisNexis Newsdesk: mapped the media landscape, tracked visibility and reputation metrics, and identified openings worth acting on.
● Turned coverage analysis into strategic recommendations, giving clients a data-informed view of how and where they were being discussed, and what that meant for their positioning.

PR Account Manager

Spacetoon Group

Aug 2021 - Mar 2023 (1 year 7 months)

● Secured and activated a strategic partnership with Google Arabia
● Spearheaded the 21st Anniversary campaign
● Led integrated campaigns with hard measurable outcomes
● Built and led an in-house editorial team
● Trained and mentored 10+ Account Executives across PR and marketing
● Ran the influencer and partner programme end to end

PR Account Executive

Spacetoon Group

Mar 2019 - Aug 2021 (2 years 5 months)

Led production operations and promotional communications for a multi-partner, multi-market production with a long delivery lifecycle.
Managed digital presence and community engagement across Instagram, Facebook, X and LinkedIn for Game Power 7, setting social strategy and running earned media, web and email communications.