Open to opportunities

Rijoy Bhowmick

@rijoybhowmick

SEO and growth marketing manager at Swaniti Initiative who grew gov-tech SaaS organic sessions 146% and influenced ₹3.2 Cr in pipeline.

India

Message

What I'm looking for

I’m seeking to own the SEO and revenue charter for a fast-scaling SaaS platform. I’m open to remote roles and available immediately.

At Swaniti Initiative, I owned the SEO roadmap for gov-tech SaaS, growing organic sessions from 42,000 to 103,000 and increasing demo bookings by 155%. I mapped 70 high-intent keywords to late-funnel pages, where 28% of SEO leads converted to SQLs.

Across digital marketing roles, I’ve managed campaigns and content for SaaS, B2B, and consumer brands. At UrsDigitally, I grew aggregate organic sessions by 95%; at Esigners, my Mailchimp automations drove ₹1.1 Crore in incremental revenue. I’m seeking to own the SEO and revenue charter for a fast-scaling SaaS platform.

Experience

Work history, roles, and key accomplishments

Digital Marketing & Growth Marketing Manager

Swaniti Initiative

Jul 2023 - Jul 2025 (2 years)

Managed multi-brand portfolio with combined ₹3.2 Cr annual budget, delivering 4.1× blended ROAS and cutting CPL by 38%. Led SEO strategy that increased organic sessions by 146% and influenced ₹3.2 Cr pipeline.

Project Manager and Quality Controller

Digital Neighbour

Apr 2024 - Sep 2024 (5 months)

Managed end-to-end delivery of 18 WordPress/Shopify websites, ensuring 100% on-time launches. Implemented QA checklists and automated testing pipelines, reducing post-launch defects by 45%.

WordPress Shopify Jira Gantt Charts QA W3C Validation Core Web Vitals Security Headers Cross Browser Testing ADA Lighthouse Selenium Broken Link Checker Client Relations CSAT Klaviyo

Digital Marketing Strategist & Content Specialist

UrsDigitally

Aug 2022 - Jul 2023 (11 months)

Managed 15 B2C brands with combined ₹6 Crore annual digital spend, delivering 4.3× ROAS. Achieved 95% lift in organic sessions and launched Instagram ads generating 8.2M impressions.

SEO SEM Google Ads Meta Ads GA4 SEMrush Ahrefs Content Marketing CRO A B Testing Email Automation Lead Generation Budget Management Team Leadership HubSpot Salesforce Pardot Klaviyo

SEO & Content Executive

HM Digital Marketing Agency

Jan 2022 - Dec 2022 (11 months)

Conducted 50+ SEO audits and resolved 1,900 high-priority issues, improving Core Web Vitals pass rate to 92%. Managed high-budget Facebook/Instagram funnels, scaling ad spend while maintaining 4.5× ROAS.

SEO SEMrush Screaming Frog Facebook Ads Instagram Ads Content Marketing Keyword Research Featured Snippets Social Media Organic Content

Digital Marketing & Design Executive

Esigners

Jan 2019 - Dec 2021 (2 years 11 months)

Designed 250+ high-converting creatives and 18 landing pages, lifting client conversion rates by 150%. Built Mailchimp automations that drove ₹1.1 Crore incremental revenue.