Open to opportunities

Rifah Tasnia

@rifahtasnia

Message

I analyze e-commerce search performance and improve product discovery through data and PRDs.

Bangladesh

Message

What I'm looking for

I'm looking to improve product discovery and search performance through data analysis, cross-functional product work, UAT, and practical AI/ML research.

At Cartup Ltd., I analyze 100,000+ weekly search records across 14 KPIs using SQL and Excel, delivering trend reports and recurring analysis for Business Intelligence, Pricing, and Commercial teams. I work with tech and commercial teams on search relevancy, meta tags, search discrepancies, PRDs, CRs, UAT, and AI/ML research for ranking improvements.

Previously at Cloud IT Digital, I managed 100+ weekly leads, maintained active client accounts, tracked social engagement, and wrote SEO-optimised content. My Computer Science and Engineering thesis used 10 years of Sentinel-2 imagery, hydrology data, QGIS, and multimodal ML for urban pattern recognition and flood prediction across Bangladesh.

Experience

Work history, roles, and key accomplishments

Current

Search Operations Executive

Current

Cartup Ltd.

Sep 2025 - Present (11 months)

Analyze 100,000+ weekly search records across 14 KPIs using SQL and Excel, delivering trend reports to Business Intelligence, Pricing, and Commercial teams. Collaborate cross-functionally to improve search relevancy, write PRDs and CRs, conduct UAT, and lead AI/ML feasibility research.

SQL Excel KPI Analysis UAT AI ML Research

Education

Degrees, certifications, and relevant coursework

BRAC University

Bachelor of Science, Computer Science and Engineering

2020 - 2024

Activities and societies: General Secretary of Brac University Art and Photography Society (2022-2023); Assistant Director of Robotics Club of Brac University (2023-2024); Director of Brac University Film Club (2024-2025).

Bachelor of Science in Computer Science and Engineering from BRAC University, Dhaka, Bangladesh. Coursework included Data Structures, Algorithms, Machine Learning, Database Systems, Digital Logic Design, and Networking.