Open to opportunities

Richard Velez

@richardvelez

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Results-driven digital marketing manager with expertise in content strategy.

Spain

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What I'm looking for

I'm looking for a role that fosters creativity and innovation, with opportunities for growth and collaboration.

I'm Richard Velez, a digital marketing manager and content specialist with over 7 years of experience in crafting impactful content strategies. My journey has taken me from managing e-commerce initiatives to leading content teams at top B2B SaaS agencies. I thrive on developing and executing growth marketing strategies that resonate with diverse audiences.

At Gummicube, I served as the head copywriter and content strategist, where I significantly increased organic traffic and media buying ROI. My role involved creating compelling narratives across various platforms, including social media and blogs, and optimizing content for maximum engagement. I believe in leveraging data-driven insights to inform my strategies, ensuring that every piece of content serves a purpose and drives results.

As a co-founder and marketing director at DOMI, I oversaw the brand's identity and marketing plans, achieving notable increases in website traffic and engagement. My passion for digital marketing is matched only by my commitment to continuous learning and improvement, making me a valuable asset to any team.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Content Strategist

Current

Rivel Online

Nov 2024 - Present (8 months)

Developed and executed growth marketing strategies for diverse clients across social and web. Spearheaded content briefs, D2C campaigns, and go-to-market strategies. Increased TikTok followers for unoptimized accounts by +100% in 30 days and social media engagement by over 50% week-over-week.

Growth Marketing Content Strategy D2C Go To Market Strategy

Content Marketing Specialist

Gummicube, Inc

May 2022 - Aug 2024 (2 years 3 months)

Served as head copywriter and content strategist for various digital assets, including website content, landing pages, and email campaigns, focusing on App Store Optimization (ASO). Managed a blog optimization project that resulted in a +100% article traffic increase and created original ASO content with an output of 3-4 articles per week.

Copywriting Content Strategy App Store Optimization (ASO)Blog Management Email Marketing

Co-Founder / Marketing Director

DOMI

Jan 2020 - May 2022 (2 years 4 months)

Oversaw marketing and operations for an online delivery app, from initial development to beta launch. Developed and promoted the brand's identity and 12-month marketing plan, increasing traffic to the website and App Store listing by approximately 20%.

Marketing Operations Brand Development Email Campaigns Social Media Management Facebook Ads Google Ads

E-Commerce Specialist

Self-Employed

Jun 2017 - May 2019 (1 year 11 months)

Started and scaled Shopify-based e-commerce stores, managing online store operations, inventory, and web content creation. Improved website traffic by 30% through SEO writing initiatives and managed Google Ad campaigns to optimize store traffic.

Shopify seo writing Google Ads Content Management Email Marketing Community Management