Reza Purwodjati

Cultivated relationships with 100+ governmental and private clients, generating over IDR 2 billion in revenue and closing collaboration contracts exceeding IDR 1 billion within one year. Produced weekly market reports and performed client qualification and discovery to align solutions with market needs.

Conducted competitor analysis (5–6 competitors per client) and delivered actionable SEO, PPC, social media, and email marketing insights that improved client strategies and received positive client feedback. Acted as consultant to advise on marketing best practices.

Monitored voucher and campaign data to improve data completeness and targeted acquisition; collaborated on campaign briefs, keyword optimization, in-app SEO, and landing page improvements to increase conversions and brand visibility.

Created visual designs for print and digital media and captured/edited 100–300 event photos per event, delivering edited images within 1–2 days to meet client deadlines.

Designed and executed social media strategies that achieved 115 new followers, 415 reach, and 779 visits in month one; increased link clicks by 50% and linktree CTR to 89% through content planning and optimization. Managed editorial calendar and produced ~13 posts/week.

Led the creative media team to produce 5–7 designs weekly for print, web, and video, servicing six divisions and ensuring timely, impactful media across channels.

Activities and societies: Volunteered in Olahraga Internal Mahasiswa Universitas Indonesia; Head of Creative Media for Himpunan Mahasiswa Administrasi Negara (2018–2021).

Completed a Bachelor in Public Administration with involvement in university sports event volunteering and student organization activities focusing on creative media.