Velaphi Khali
@velaphikhali
I create high-impact DOOH, digital, and motion campaigns using AI-assisted design.
South AfricaWhat I'm looking for
I've created retail advertising, digital campaigns, motion assets, photography, and in-mall screen content for Primedia Malls, using AI-assisted tools to accelerate concepting and asset variation.
Previously at Primedia Outdoor, I delivered national-scale DOOH campaigns, brand rollouts, social content, motion graphics, and video assets for major South African brands. I collaborate closely with marketing, production, development, and sales teams to deliver on-brand work on time.
Across 13 years in design, I combine Adobe Creative Suite craft with Midjourney, Adobe Firefly, and Runway to build visual systems, campaign concepts, large-format artwork, and motion-first content.
Experience
Work history, roles, and key accomplishments
Graphic Designer
Primedia Malls
Jan 2023 - Jan 2026 (3 years)
Designed and delivered retail-focused advertising and digital campaigns across Primedia Mall platforms, incorporating AI-assisted tools to speed up concepting and asset variation. Created digital content, motion assets and photography for screens, social media and in-mall digital displays.
Education
Degrees, certifications, and relevant coursework
Alison
Diploma, Graphic Design
2023 - 2023
Completed a Diploma in Graphic Design through Alison's online platform.
Alison
Certificate, UI/UX Design
2023 - 2023
Completed a UI/UX Design course using Adobe XD through Alison's online platform.
University of Cape Town
Short Course, Graphic Design
2020 - 2020
Completed a short course in Graphic Design at the University of Cape Town.
AAA School of Advertising
Certificate, Motion Graphics
2018 - 2018
Completed a course in After Effects at the AAA School of Advertising.
Red & Yellow Digital (Pty)
Certificate, Digital Marketing
2016 - 2016
Completed a course in Digital Marketing at Red & Yellow Digital.
Central Johannesburg College
National Senior Certificate, Art and Design
2004 - 2006
Earned a National Senior Certificate with a focus on Art and Design.
Tech stack
Software and tools used professionally
Availability
Location
South AfricaAuthorized to work in
Job categories
Skills
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