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Restu Trio Kumara

@restutriokumara

Advertising Lead at PT LAMPUNG CERDAS MENDUNIA, leading Meta and TikTok campaigns and producing video ads across two brands.

Indonesia

Message

At PT LAMPUNG CERDAS MENDUNIA, I lead digital advertising strategies across two company brands, managing campaigns on Meta Ads and TikTok Ads. I use campaign data to shape creative briefs, content formats, and campaign optimisation.

As Performance Marketing Specialist, I planned campaigns for lead generation and conversion, produced performance-focused video ads, and tested creative variations. I monitored campaign indicators and adjusted targeting, creative, and advertising strategies based on results.

As Social Media Marketing Specialist and Multimedia Specialist, I managed content across Instagram, TikTok, and YouTube and produced videos from concepts and scripts through editing and publishing. I also developed wireframes, prototypes, and UI/UX designs using Figma.

Earlier, as a part-time Multimedia Designer, I produced more than 100 visual advertising assets and more than 100 commercial and educational videos. I also contributed to growing the company's YouTube channel to more than 100,000 subscribers.

Experience

Work history, roles, and key accomplishments

Current

Advertising Lead

Current

PT Lampung Cerdas Mendunia

Jun 2026 - Present (3 months)

Lead digital advertising strategies and paid media initiatives across two company brands. Manage end-to-end Meta Ads and TikTok Ads campaigns and oversee social media content planning, production, and publishing.

Meta Ads TikTokAds Campaign Optimization A B Testing Conversion Tracking Creative Production Data Driven Marketing Video Production Social Media Management Content Strategy Script Writing Storyboarding Motion Graphics CPA ROAS CTR CPM

Performance Marketing Specialist

PT Lampung Cerdas Mendunia

Jan 2025 - Jun 2026 (1 year 5 months)

Planned and executed performance marketing campaigns focused on lead generation, conversion, and budget efficiency. Managed advertising budgets and produced performance-focused video ads.

Performance Marketing Lead Generation Conversion Tracking Budget Management Meta Ads TikTokAds Video Editing A B Testing CPA ROAS CTR CPM Campaign Optimization

Social Media Marketing Specialist

PT Lampung Cerdas Mendunia

Jan 2024 - Dec 2024 (11 months)

Managed content and visual communication strategies across Instagram, TikTok, and YouTube. Planned content ideas, wrote scripts, and edited long-form and short-form videos.

Social Media Management Content Strategy Content Planning Script Writing Video Editing Instagram TikTok YouTube Community Engagement Brand Consistency Performance Analysis

Multimedia Specialist

PT Lampung Cerdas Mendunia

Jan 2023 - Dec 2023 (11 months)

Supervised and evaluated multimedia projects and social media campaigns. Led end-to-end production of long-form and short-form videos and collaborated with internal teams.

Multimedia Production Video Production Storyboarding Script Writing Voiceover Recording Editing Motion Graphics Figma UI UX Design Wireframing Prototyping Project Management

Multimedia Designer (Part-Time)

PT Lampung Cerdas Mendunia

Jan 2020 - Dec 2022 (2 years 11 months)

Produced more than 100 visual advertising assets and commercial and educational videos. Managed content production for company social media channels and contributed to growing the YouTube channel to over 100,000 subscribers.

Graphic Design Video Production Social Media Management YouTube Channel Management Logo Design Infographics Marketing Collateral Photoshop Adobe Illustrator Premiere Pro After Effects

Creative & Media Division Member

Accounting Student Association (HIMAKTA), Universitas Lampun

Feb 2021 - Dec 2021 (10 months)

Designed educational accounting carousel content for social media and produced visual materials for organizational activities, including proposal books and certificates.

Graphic Design Social Media Content Visual Design