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Pearlshell Glory

@pearlshellglory

Message

Senior social media strategist and multimedia designer specializing in video-first brand growth.

Indonesia

Message

What I'm looking for

I seek a role where I lead video-first social campaigns, create multimedia content, collaborate cross-functionally, and measure growth with data-driven ad strategies.

I am a senior-level creative and performance-driven strategist with over three years focused on social media management, video editing, and visual design. I build high-impact multimedia content and aligned brand narratives across platforms.

At H2 Hub Pte Ltd I developed content strategies and produced promotional videos and motion graphics that boosted product visibility while collaborating cross-functionally to ensure cohesive messaging.

As a freelancer and founder of creative ventures, I completed 100+ projects for clients across the US, Europe, and Southeast Asia, working with brands on corporate videos, commercials, event coverage, and social visuals.

I run low-budget, data-driven ad campaigns using Facebook and Instagram Ads, conduct A/B testing and retargeting, and prioritize fast turnaround, creative solutions, and measurable campaign execution.

Experience

Work history, roles, and key accomplishments

Current

Senior Social Media Strategist

Current

H2 Hub Pte Ltd

Mar 2022 - Present (3 years 6 months)

Developed multi-channel content strategies and campaigns across Instagram, Twitter, and Telegram, producing promotional videos and motion graphics that increased product visibility and ensured cohesive brand messaging.

Social Media Strategy Video Editing Motion Graphics Content Strategy Cross Functional Collaboration Instagram Twitter Telegram Product Messaging

Current

Digital Marketing Strategist

Current

Personal Business

Jan 2022 - Present (3 years 8 months)

Planned and executed Facebook and Instagram ad campaigns with daily budgets of $5–$20, performing A/B tests, audience targeting, and retargeting to drive awareness, traffic, and conversions with optimized CTR and CPC.

Facebook Ads Manager Audience Targeting A B Testing Retargeting Facebook Pixel CTR Optimization Budget Management

Current

Senior Video Editor

Current

Freelance

Jan 2019 - Present (6 years 8 months)

Completed 100+ video and graphic projects for clients across the US, Europe, and Southeast Asia, producing corporate videos, YouTube content, commercials, and event coverage to meet client objectives.

Video Editing Adobe Premiere Pro Motion Graphics Graphic Design Client Management Video Content Commercials Commercial

Current

Founder & Senior Creative Director

Current

Yesternight.id

Jan 2015 - Present (10 years 8 months)

Directed branding and content creation projects for F&B, real estate, and government clients, managing creative teams and building long-term client partnerships to deliver consistent brand content.

Branding Content Creation Team Management Client Relations Graphic Design Video Production Photography

Multimedia Editor & Designer

Yesternight Studios

Nov 2015 - Dec 2022 (7 years 1 month)

Edited visual content for events and businesses, handling illustration, photography, and video production to maintain consistent branding across deliverables.

Video Editing Illustration Photography Adobe Photoshop Adobe Illustrator Branding Post production

Senior Video Editor

Festival Indonesia

Mar 2015 - Dec 2021 (6 years 9 months)

Created marketing visuals and event recaps aligned with promotional goals and brand tone to support festival marketing and audience engagement.

Video Editing Event Recaps Visual Marketing Adobe Premiere Pro After Effects Post production Storytelling

Education

Degrees, certifications, and relevant coursework

Universitas Terbuka

Bachelor's Degree in Communication, Communication

Pursuing a Bachelor's Degree in Communication at Universitas Terbuka, focusing on communication principles relevant to media, marketing, and digital content creation.