Renee Butterfield

Led global brand planning, public relations, and corporate social responsibility efforts, transforming complex research and insights into clear brand and go-to-market strategies. Directed end-to-end brand discovery and architecture initiatives, including positioning frameworks used to inform multi-channel campaigns.

Built brand playbooks and enablement programs that achieved 100% adoption and reduced campaign launch time by 30%. Led data-driven, multi-channel strategy for major product launches and guided teams through the full campaign lifecycle.

Partnered with senior executives to evolve brand architecture and storytelling frameworks that supported organic growth and influenced renewals. Led corporate diversity, equity, and inclusion (DEI) strategy and enterprise communications governance to strengthen alignment and brand adoption.

Provided corporate and external relations support, contributing to brand voice and messaging frameworks used across PR, content, and social strategies. Translated insights into audience-centered narratives to support clarity, alignment, and connection.

Served as a Vice President supporting brand and communications work. Provided leadership in global PR and communications initiatives.

Provided interim direction for global public relations efforts. Supported communications planning and leadership across PR initiatives.

Worked as an Account Supervisor supporting client strategy and measurable communications outcomes. Managed strategy and planning work across campaigns and accounts.

Directed special events and fundraising initiatives. Supported campaign and relationship work through event planning and execution.

Worked as a Match Specialist and Relationship Manager. Supported relationship-building activities aligned to mentoring and matching needs.

Managed the Stuart Borton Campaign, supporting campaign operations and coordination. Ensured consistent execution across campaign activities.

Led company-wide marketing and rebrand efforts, driving stronger market visibility and growth. Worked across teams and time zones to support coordinated marketing initiatives.

Worked as a Treatment Counselor at Uplift Agency. Provided counseling support as part of treatment services.

Activities and societies: Honors: Merit Aid Award recipient; Lead Researcher for Program Chair.

Pursuing an M.A. in Global Marketing Communications and Advertising at Emerson College (2018–present), focusing on global brand planning, public relations, and corporate social responsibility.

Activities and societies: Leadership: Vice President of Student Body, University Senator, Chair of the Ethnic and Minority Issues Committee; Dean’s List; Captain of Ethics Debate Team; founder of Free Burma, Amnesty International, and International Justice Mission chapters.

Earned a B.A. in Political Science (with study areas including Sociology, International Relations, and Philosophy) through Taylor University and Xiamen University (2015–2017).