Regina Toledo Woerle

From 2022 to 2023 Creative Team Manager to lead marketing, communication, and event initiatives across Europe, spearheading YellowSquare’s expansion from a single location in Rome to a 4-hub international brand—including the launch of our first cross-border hostel in Athens, Greece. Bringing 8+ years of experience bridging creative vision, brand strategy, and performance-driven marketing, I plan,

YellowSquare rethinks hospitality by transforming its hostels into vibrant social hubs for next-generation travelers. Functioning as a window to the city for guests and a window to the world for locals, each location connects people through shared spaces, coworking, cultural programming, and dynamic social events. Built on fun, diversity, inclusion, and regenerative tourism, YellowSquare turns sim

When I decided to move from Brazil to Italy to start a Master in Art Graphics at RUFA in Rome, I spent a time working on my own with a few clients before having an opportunity to work at YellowSquare. So until nowadays I still work with aside clients and projects as a freelancer.

I have the opportunity to met my Design teacher Alexandre Reibaldi while studying Advertisement at Casper Libero University in Brazil and to be invited by him to work at his Agency Ctrl+D Publicidade.

I started as an intern and became an Assistant Art Director after graduated.

It's a Agency with a great diversity of clients going from creative branding to packaging design and retail.

I was an intern with the responsibilities of: Web design assistance: creating and formatting digital pieces; Layout of websites and applications; Logo composition; Social Media manager; Video production and editing.

The 3rd biggest TV company in Brasil was my first internship while studying Advertisement. I worked with the sales team, creating commercial plans to sell to Ad Agencies. It was not much in the design field, but it was when I discovered I loved design and I wanted to follow that career. At the
end, it gave me a really good sales background which I use when I’mdesigning a project.

Worked as Social Media Freelancer at Jaques Janine.

Worked as Atendente at Black Coffee Lyrics.