RMRegina Madden
@reginamadden
Creative content and marketing professional with over 15 years of experience.
United StatesWhat I'm looking for
I am a dedicated and innovative content and marketing professional with over 15 years of experience in consumer relations and digital marketing. My journey has been marked by a commitment to learning and applying new methods to engage audiences effectively. I have successfully developed and executed integrated marketing campaigns that resonate with target demographics, utilizing a diverse range of marketing channels.
Throughout my career, I have held key positions in reputable organizations, such as the American Society of Clinical Oncology and Brown University Sports Foundation. My notable achievements include raising over $1 million for the Athletics Annual Fund through strategic email and direct mail marketing. I pride myself on my ability to collaborate with teams, manage projects efficiently, and deliver results that exceed expectations.
Experience
Work history, roles, and key accomplishments
Administrator, Digital Marketing Operations
American Society of Clinical Oncology
Aug 2022 - May 2024 (1 year 9 months)
Developed and executed integrated marketing campaigns, including email newsletters and dynamic content. Managed projects in Adobe Campaign and ensured brand consistency in email templates using Taxi for Email.
Marketing and Fund Development Specialist
Rhode Island Blood Center
Mar 2021 - Aug 2022 (1 year 5 months)
Managed the development of a new fundraising program and updated marketing emails. Created content for social media and collaborated on website updates using HTML and WordPress.
Manager, Direct Response Marketing and Content Strategy
Brown University Sports Foundation
Jan 2018 - Jul 2020 (2 years 6 months)
Oversaw direct marketing channels for athletics programs, including email communications and social media advertisements. Achieved over $1 million in fundraising through direct mail and email marketing.
Digital Media Specialist
Mobile Beacon
Apr 2017 - Jan 2018 (9 months)
Created content for social media and managed blog submissions. Designed and sent newsletters and assisted in trade show operations.
Social Media Coordinator
Displays2Go
May 2016 - Apr 2017 (11 months)
Developed and managed social media strategy and advertisements, achieving a 70% increase in social media revenue compared to the previous year.
Social Media and Communications Graduate Level Intern
Rhode Island Blood Center
Sep 2015 - Dec 2015 (3 months)
Generated content for social media accounts and contributed to the construction of the new website, including editing copy for web pages.
Education
Degrees, certifications, and relevant coursework
WUWestern New England University
Master of Arts, Communications
2014 - 2016
Graduated with a Master of Arts in Communications with a concentration in Social Media Marketing & Public Relations.
RCRhode Island College
Bachelor of Arts, English
2008 - 2012
Graduated with a Bachelor of Arts in English, with a minor in Writing.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
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