Regina Madden

Assist with social media and email marketing to engage with members and promote fundraising initiatives.
As part of the Silent Auction committee, create, plan, and execute promotional and fundraising strategies.
Lead the Board elections, including acting as a liaison between nominees and the Board, compiling nominee bios, social media promotion, and reporting on results.

Assist with social media and email marketing to engage with members and promote fundraising initiatives.
As part of the Silent Auction committee, create, plan, and execute promotional and fundraising strategies.
Lead the Board elections, including acting as a liaison between nominees and the Board, compiling nominee bios, social media promotion, and reporting on results.

Developed and executed integrated marketing campaigns, including email newsletters and dynamic content. Managed projects in Adobe Campaign and ensured brand consistency in email templates using Taxi for Email.

Oversaw direct marketing channels for athletics programs, including email communications and social media advertisements. Achieved over $1 million in fundraising through direct mail and email marketing.

Managed the development of a new fundraising program and updated marketing emails. Created content for social media and collaborated on website updates using HTML and WordPress.

Created content for social media and managed blog submissions. Designed and sent newsletters and assisted in trade show operations.

Developed and managed social media strategy and advertisements, achieving a 70% increase in social media revenue compared to the previous year.

Generated content for social media accounts and contributed to the construction of the new website, including editing copy for web pages.

Graduated with a Master of Arts in Communications with a concentration in Social Media Marketing & Public Relations.

Graduated with a Bachelor of Arts in English, with a minor in Writing.