Rebecca Ciala
@rebeccaciala
Accomplished affiliate marketing expert driving revenue growth.
What I'm looking for
I am a highly accomplished affiliate marketing and digital marketing expert with a proven track record of building affiliate networks from the ground up and driving exponential revenue growth. My experience includes growing Tai Chi Tech's affiliate revenue by 233% and Hollywoodbets' by an estimated 246%. I excel in brand management, communication, and public relations, leveraging competition analysis and digital trends to maximize brand visibility and market share.
Currently, I work as a Business Consultant at RCSolutions, where I provide strategic advice to executive teams and oversee organizational change projects. My previous roles include Head of Affiliates and Digital Marketing Manager at Tai Chi Tech, where I developed comprehensive affiliate marketing strategies and boosted partner engagement by 20%. I am passionate about creating data-driven marketing campaigns that align with business goals and drive significant revenue growth.
Experience
Work history, roles, and key accomplishments
Business Consultant
RCSolutions
Nov 2024 - Present (7 months)
As a Business Consultant, I analyze organizational issues and provide tailored solutions to enhance performance. I advise executive teams on financial planning and operational improvements, train staff on strategic recommendations, and support change initiatives to boost productivity.
Head of Affiliates and Digital Marketing Manager
Tai Chi Tech
Sep 2022 - Oct 2023 (1 year 1 month)
Led the development and execution of affiliate marketing strategies, achieving a 233% revenue increase. Managed brand strategy and campaign consistency while optimizing partner engagement and overseeing affiliate payments and performance analytics.
Key Affiliate Account Manager
Dream Team Affiliates
Jul 2022 - Sep 2022 (2 months)
Managed high-value affiliate relationships, ensuring optimal performance through campaign execution and monitoring. Analyzed program performance and ensured compliance with company policies, driving traffic and conversions.
Digital Marketer – Affiliate Specialist
Hollywoodbets
Jun 2021 - Jun 2022 (1 year)
Drove a 246% increase in affiliate revenue by refining acquisition and retention strategies. Expanded the affiliate network and improved operational efficiencies through streamlined processes and advanced competitor analyses.
Affiliate Partner Account Manager
ReturnX
Jan 2020 - Mar 2021 (1 year 2 months)
Onboarded high-value affiliate partners and maintained strong relationships to ensure mutual growth. Utilized analytics tools to optimize campaign performance and conducted compliance checks to adhere to company policies.
Junior Affiliate Manager
Viva Vision
May 2018 - Dec 2019 (1 year 7 months)
Assisted in managing the affiliate marketing program, maintaining communication with affiliates, and preparing performance reports. Conducted market research to inform strategy adjustments and supported promotional material development.
Customer Service Professional
French Customer Service
Sep 2017 - Apr 2018 (7 months)
Provided customer support across various channels, resolving inquiries and complaints. Maintained records of interactions and established positive relationships to encourage customer loyalty.
Admin Clerk/Operations Manager Assistant
Wendywood Clinic
Jan 2016 - Nov 2016 (10 months)
Organized patient records and handled inquiries, assisting clinic staff with administrative tasks. Ensured efficient operations to support patient care.
Education
Degrees, certifications, and relevant coursework
University of Johannesburg
BCom Honors, Strategic Management
2023 - 2025
Currently pursuing a BCom Honors in Strategic Management, aimed at enhancing strategic decision-making and management skills.
University of Johannesburg
Bachelor of Technology, Management Services
2016 - 2017
Completed a Bachelor of Technology in Management Services, focusing on the principles and practices of management in various organizational contexts.
University of Johannesburg
Diploma of Technology, Management Services
2016 - 2016
Completed a Diploma of Technology in Management Services, which provided foundational knowledge and skills in management practices.
Wendywood High School
National Diploma, General Education
2008 - 2012
Completed National Diploma, focusing on general education and foundational skills necessary for further studies.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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