RC
Open to opportunities

Rebecca Ciala

@rebeccaciala

Accomplished affiliate marketing expert driving revenue growth.

South Africa

What I'm looking for

I am looking for a dynamic role that fosters innovation and allows me to leverage my expertise in affiliate marketing and digital strategies to drive growth and enhance brand visibility.

I am a highly accomplished affiliate marketing and digital marketing expert with a proven track record of building affiliate networks from the ground up and driving exponential revenue growth. My experience includes growing Tai Chi Tech's affiliate revenue by 233% and Hollywoodbets' by an estimated 246%. I excel in brand management, communication, and public relations, leveraging competition analysis and digital trends to maximize brand visibility and market share.

Currently, I work as a Business Consultant at RCSolutions, where I provide strategic advice to executive teams and oversee organizational change projects. My previous roles include Head of Affiliates and Digital Marketing Manager at Tai Chi Tech, where I developed comprehensive affiliate marketing strategies and boosted partner engagement by 20%. I am passionate about creating data-driven marketing campaigns that align with business goals and drive significant revenue growth.

Experience

Work history, roles, and key accomplishments

RC
Current

Business Consultant

RCSolutions

Nov 2024 - Present (7 months)

As a Business Consultant, I analyze organizational issues and provide tailored solutions to enhance performance. I advise executive teams on financial planning and operational improvements, train staff on strategic recommendations, and support change initiatives to boost productivity.

TT

Head of Affiliates and Digital Marketing Manager

Tai Chi Tech

Sep 2022 - Oct 2023 (1 year 1 month)

Led the development and execution of affiliate marketing strategies, achieving a 233% revenue increase. Managed brand strategy and campaign consistency while optimizing partner engagement and overseeing affiliate payments and performance analytics.

DA

Key Affiliate Account Manager

Dream Team Affiliates

Jul 2022 - Sep 2022 (2 months)

Managed high-value affiliate relationships, ensuring optimal performance through campaign execution and monitoring. Analyzed program performance and ensured compliance with company policies, driving traffic and conversions.

HO

Digital Marketer – Affiliate Specialist

Hollywoodbets

Jun 2021 - Jun 2022 (1 year)

Drove a 246% increase in affiliate revenue by refining acquisition and retention strategies. Expanded the affiliate network and improved operational efficiencies through streamlined processes and advanced competitor analyses.

RE

Affiliate Partner Account Manager

ReturnX

Jan 2020 - Mar 2021 (1 year 2 months)

Onboarded high-value affiliate partners and maintained strong relationships to ensure mutual growth. Utilized analytics tools to optimize campaign performance and conducted compliance checks to adhere to company policies.

VV

Junior Affiliate Manager

Viva Vision

May 2018 - Dec 2019 (1 year 7 months)

Assisted in managing the affiliate marketing program, maintaining communication with affiliates, and preparing performance reports. Conducted market research to inform strategy adjustments and supported promotional material development.

FS

Customer Service Professional

French Customer Service

Sep 2017 - Apr 2018 (7 months)

Provided customer support across various channels, resolving inquiries and complaints. Maintained records of interactions and established positive relationships to encourage customer loyalty.

WC

Admin Clerk/Operations Manager Assistant

Wendywood Clinic

Jan 2016 - Nov 2016 (10 months)

Organized patient records and handled inquiries, assisting clinic staff with administrative tasks. Ensured efficient operations to support patient care.

Education

Degrees, certifications, and relevant coursework

University of Johannesburg logoUJ

University of Johannesburg

BCom Honors, Strategic Management

2023 - 2025

Currently pursuing a BCom Honors in Strategic Management, aimed at enhancing strategic decision-making and management skills.

University of Johannesburg logoUJ

University of Johannesburg

Bachelor of Technology, Management Services

2016 - 2017

Completed a Bachelor of Technology in Management Services, focusing on the principles and practices of management in various organizational contexts.

University of Johannesburg logoUJ

University of Johannesburg

Diploma of Technology, Management Services

2016 - 2016

Completed a Diploma of Technology in Management Services, which provided foundational knowledge and skills in management practices.

WS

Wendywood High School

National Diploma, General Education

2008 - 2012

Completed National Diploma, focusing on general education and foundational skills necessary for further studies.

Tech stack

Software and tools used professionally

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Rebecca Ciala - Business Consultant - RCSolutions | Himalayas