At Double Tap, I sourced and secured 30+ creators for the Cruyff Premiere, planned the day’s content and handled ticketing for key guests. I also ran social media for the in-house brand and two client accounts, and oversaw the agency’s 2026 FIFA World Cup content, which reached 120K+ views.
I used HubSpot, Google Analytics 4 and Meta Business Suite to track results and plan what to do next. By adjusting the newsletter content each month based on performance data, I reached a 40% open rate and 8% click-through rate—the highest in company history.
